Searching for "video"

mobile video is growing

Mobile video advertising is growing three times as fast as spending on desktop video

 http://www.businessinsider.com/mobile-video-drives-ad-growth-2015-5#ixzz3jixiqowN
YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.

video for mobile users

Content May Be King, But Branded Video Content Rules Marketing Tactics

http://www.inc.com/kelly-hoey/content-may-be-king-but-branded-video-content-rules-marketing-tactics.html

According to a study by Cisco:

  • The number of mobile-connected devices exceeded the world’s population in 2014 and by 2019 there will be nearly 1.5 mobile devices per capita
  • By 2019, more than half of all devices connected to the mobile network will be “smart” devices.
  • Mobile video viewing was responsible for 55% of total mobile data traffic in 2014 and 72% of the world’s mobile data traffic will be video by 2019.

VoozaRadimparency

Pizza Hut’s “Danger of Self Sticks PSA” which has been viewed nearly 4 million times on YouTube as well as Vooza’s “Startup Class” video

  1. Start with the audience. Figure out who you’re trying to reach with your content and then reverse engineer from there. For example, we like going after Apple because Apple fans are so insane about their products.
  1. Expect to roll out a lot of content consistently over time. It takes a while to build up an audience.
  1. Get an email list going–it’s still the best way to reach fans.
  1. Answer this question: “Why would people want to share this?” Because if people don’t share it organically, it probably won’t go far. For example, designers love sharing this CEO video with each other because they can all relate to the know-it-all CEO who thinks he/she knows best how to design a logo.
  1. The more heavy-handed you are with the sales pitch, the less likely people are to share it. Let the funny lead the way whenever possible.
  1. Don’t be so fearful to push people’s buttons. Have some edge. Make fun of people. HBO is great because there are no advertisers who say, “Don’t say that.”
  1. Find your intersection. What’s the thing that you can make that no one else can? That’s your island. For Vooza, it’s funny plus tech.
  1. Make it findable. Think about how people search for things online and get into that stream with the right headlines, keywords, etc.

Video Storytelling in Social Media Marketing

Video Storytelling in Social Media Marketing

http://www.socialmediaexaminer.com/video-storytelling/

#1: Post Stories From Your Customers

#2: Create a Fictional Series

#3: Tell Personal Stories

#4: Shoot Documentary-Style Video

#5: Interview Guests

#6: Take Viewers Behind the Scenes

#7: Create Animated Stories

#8: Show Viewers How to Do Something

Other Stories to Tell With Video

There are a lot of interesting ways to integrate storytelling into your social videos. In addition to those featured above, here are some other stories that are well suited for video:

  • Create a single video or a series of videos to highlight humorous situations related to your business or industry.
  • If your company’s beginnings would make an interesting story, have the founder tell that story on video.
  • Are your employees involved in interesting activities or challenges? Consider featuring those stories in your social videos.
  • Tell a fictional but realistic story on video to educate viewers about your industry.
  • Find a way to combine reality TV–style video with something relevant to your audience.

Videos In Your Classroom

Seven Steps for Creating Videos In Your Classroom

http://www.freetech4teachers.com/2015/05/seven-steps-for-creating-videos-in-your.html

On page 76 of Invent To Learn Stager and Martinez write, “The movie can be done without a storyboard or script, the 3D object may not be the most precisely planned out, but the point is to create something that can be shared and talked about.”

video

video games Norway

Literature, Ethics, Physics: It’s All In Video Games At This Norwegian School

http://blogs.kqed.org/mindshift/2014/07/literature-ethics-physics-its-all-in-video-games-at-this-norwegian-school/

game-based learning seems to be a misnomer, as the learning is not based on games, but enhanced by them. Commercial games are repurposed and modified to support curricular goals, as opposed to driving them. Of course, learning can and should also be based on games, as they are valid texts that can be studied in and of themselves, but it is important to see video games as elastic tools whose potential uses exceed their intended purpose.

My note: game-enhanced learning can be safely classified under “gamification”:

Gamification is defined as the process of applying game mechanics and game thinking to the real world to solve problems and engage users (Phetteplace & Felker, 2014, p. 19; Becker, 2013, p. 199; Kapp, 2012).

More on the issue of gaming and gamification (including coding) in Scandinavian countries:

https://blog.stcloudstate.edu/ims/?s=finland

Gender, Identity, and Video Games

Gender, Identity, and Video Games

Thursday, February 19, 2015

Northrop — Best Buy Theater

Video game demos: 3-4:15pm

Discussion: 4:15-5:30pm

Join us for a discussion about the structural inequalities and prejudices present within the video games culture and industry from a variety of viewpoints. We will explore the ways underrepresented genders and races historically have been treated in technological sectors and how they are specifically manifested in video game culture. We will hear from scholars, students, and members of the broader community in the Twin Cities. Before the event, participate in a social exhibition of games made by students and local developers. Light refreshments will be provided.

http://ias.umn.edu/2015/02/19/games/

Amy Elizabeth Neeser
Research Services & Plant Sciences Librarian

Experts@Minnesota Communications Lead

University of Minnesota
85 Magrath Library
1984 Buford Ave | Saint Paul, MN 55108

(612) 624-7899

Social Videos With Your Smartphone

How to Create Social Videos With Your Smartphone

http://www.socialmediaexaminer.com/create-social-videos-smartphone/

Do you want to create videos without having costly equipment?

#1: Choose Your Channel

Instagram allows you to post videos 3 to 15 seconds in length.

Vine lets you publish videos up to 6 seconds long.

YouTube offers the ability to upload almost any video regardless of length or quality.

#2: Choose a Video Style

stop motion, time-lapse and standard video

#3: Shoot a Stop Motion Video With Vine

#4: Shoot a Time-Lapse Video With Hyperlapse

My note: Time-Lapse Video is available on the new “Camera” feature of iPAD and iTouch

#5: Shoot a Regular Video

#6: Edit Your Video

library collection of video games

If you have a video game collection, how does your institution curate and preserve games that are in collections?  Do you have advice for selectors on what kinds of file formats to choose, or what techniques are required to ensure the long term usability of the games?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Simon W. Lee, MLIS

Inquiry Librarian

Lead, Learning Technologies

UCLA College (Powell) Library

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

220 Powell Library Building, Box 951450

Los Angeles, CA, 90095-1450

simonlee83@library.ucla.edu

(310) 825-6726

Mobile Video Advertising

Mobile Video Advertising Still The Hot Ticket

http://www.mediapost.com/publications/article/236980/mobile-video-advertising-still-the-hot-ticket.html

Traffic Share (Mobile Phone Operating System)
Operating System Share of Traffic Share of Revenue
Android

57.64%

41.77%

iOS

30.2

51.20

Other

6.37

5.91

Symbian

4.37

0.47

BlackBerry

1.20

0.49

Windows

0.22

0.12

Source: Opera Mediaworks, October 2014

Social Networking is still the most popular category in mobile advertising, accounting for about 1 in 5 ad impressions. At the same time, Music, Video and Media sites and apps drive the most revenue, with 23%

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