Archive of ‘Google +’ category

new EU legislation for Google, Meta

Google, Meta, and others will have to explain their algorithms under new EU legislation

The Digital Services Act will reshape the online world

https://www.theverge.com/2022/4/23/23036976/eu-digital-services-act-finalized-algorithms-targeted-advertising

The EU has agreed on another ambitious piece of legislation to police the online world.

  • argeted advertising based on an individual’s religion, sexual orientation, or ethnicity is banned. Minors cannot be subject to targeted advertising either.
  • “Dark patterns” — confusing or deceptive user interfaces designed to steer users into making certain choices — will be prohibited. The EU says that, as a rule, canceling subscriptions should be as easy as signing up for them.
  • Large online platforms like Facebook will have to make the working of their recommender algorithms (used for sorting content on the News Feed or suggesting TV shows on Netflix) transparent to users. Users should also be offered a recommender system “not based on profiling.” In the case of Instagram, for example, this would mean a chronological feed (as it introduced recently).
  • Hosting services and online platforms will have to explain clearly why they have removed illegal content as well as give users the ability to appeal such takedowns. The DSA itself does not define what content is illegal, though, and leaves this up to individual countries.
  • The largest online platforms will have to provide key data to researchers to “provide more insight into how online risks evolve.”
  • Online marketplaces must keep basic information about traders on their platform to track down individuals selling illegal goods or services.
  • Large platforms will also have to introduce new strategies for dealing with misinformation during crises (a provision inspired by the recent invasion of Ukraine).

hese tech companies have lobbied hard to water down the requirements in the DSA, particularly those concerning targeted advertising and handing over data to outside researchers.

Geofenced AR Network

Partnership Between ARIA and Brookfield Properties Creates Geofenced AR Network. (2021, November 7). PSFK. https://www.psfk.com/2021/11/partnership-between-aria-and-brookfield-properties-creates-geofenced-ar-network.html
https://hyp.is/go?url=https%3A%2F%2Fwww.psfk.com%2F2021%2F11%2Fpartnership-between-aria-and-brookfield-properties-creates-geofenced-ar-network.html&group=__world__

ad inventory space within shopping centers across the country

ARIA Network, 360° AR platform

Augmented reality experiences and ambient digital overlays are becoming increasingly more central to the retail industry’s future hopes, as well as the next-generation consumer journey. Companies like GooglePinterest and Snap are focusing on the technology and producing immersive marketing solutions and features for consumers and brands around AR offerings.

digital adventures

 

Facebook Google Australia


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more on Facebook in this IMS blog
https://blog.stcloudstate.edu/ims?s=facebook

more on GOogle in this IMS blog
https://blog.stcloudstate.edu/ims?s=google

Antitrust Bill Big Tech

On Thursday, Senator Amy Klobuchar from Minnesota, along with four other Democratic Senators, unveiled a major change to antitrust law that would dramatically affect the biggest tech companies. The biggest change is that the law would shift the burden of proof when considering whether an acquisition or merger is anticompetitive.

Google policy privacy

Google is giving data to police based on search keywords, court docs show

Court records in an arson case show that Google gave away data on people who searched for a specific address.

https://www.cnet.com/news/google-is-giving-data-to-police-based-on-search-keywords-court-docs-show

Recently unsealed court document found that investigators can request such data in reverse order by asking Google to disclose everyone who searched a keyword rather than for information on a known suspect.

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more on privacy in this IMS blog
https://blog.stcloudstate.edu/ims?s=privacy

Facebook Oculus Horizon

You’ll Need A Facebook Account To Use Future Oculus Headsets – Support For Separate Oculus Accounts Will End In 2023 from r/technology

https://www.theverge.com/2020/8/18/21372435/oculus-facebook-login-change-separate-account-support-end-quest-october

The Facebook-owned company says it will start removing support for separate Oculus accounts in October, although users can maintain an existing account until January 1st, 2023. All users can maintain a distinct “VR profile” with a separate friends list.

Facebook also says that all future unreleased Oculus devices will require a Facebook login, even if you’ve got a separate account already. The company is widely expected to announce a new version of its Oculus Quest headset this fall, and that policy would likely apply to it.

A single login also slightly simplifies launching experiences like Horizon, the social VR world that Facebook announced last year.

 

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More on Oculus and Facebook in this IMS blog:
https://blog.stcloudstate.edu/ims?s=oculus+facebook

Facial Recognition issues

Chinese Facial Recognition Will Take over the World in 2019

Michael K. Spencer Jan 14, 2018
https://medium.com/futuresin/chinese-facial-recognition-will-take-over-the-world-in-2019-520754a7f966
The best facial recognition startups are in China, by a long-shot. As their software is less biased, global adoption is occurring via their software. This is evidenced in 2019 by the New York Police department in NYC for example, according to the South China Morning Post.
The mass surveillance state of data harvesting in real-time is coming. Facebook already rates and profiles us.

The Tech Wars come down to an AI-War

Whether the NYC police angle is true or not (it’s being hotly disputed), Facebook and Google are thinking along lines that follow the whims of the Chinese Government.

SenseTime and Megvii won’t just be worth $5 Billion, they will be worth many times that in the future. This is because a facial recognition data-harvesting of everything is the future of consumerism and capitalism, and in some places, the central tenet of social order (think Asia).

China has already ‘won’ the trade-war, because its winning the race to innovation. America doesn’t regulate Amazon, Microsoft, Google or Facebook properly, that stunts innovation and ethics in technology where the West is now forced to copy China just to keep up.

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more about facial recognition in schools
https://blog.stcloudstate.edu/ims/2019/02/02/facial-recognition-technology-in-schools/

social brand

What’s Your Social Brand?

By Aneesa Davenport     Apr 3, 2018

https://www.edsurge.com/news/2018-04-03-what-s-your-social-brand

What is social branding?

Social branding is the way you present yourself online. All of us have a digital footprint and a digital shadow—being cognizant of what these are helps you curate what kind of persona your potential employer sees when they Google you, look you up on LinkedIn, or find you on Twitter. Social branding is when you make a decision about what you want these results to be and what parts of your experience you want to highlight.

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more on social branding in this IMS blog
https://blog.stcloudstate.edu/ims?s=branding

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