Searching for "branding"

06
Oct
2017

social media branding monopoly man

categories: social media

How Monopoly Man Won The Internet

http://www.npr.org/2017/10/06/555979792/how-monopoly-man-won-the-internet

http://time.com/money/4969855/monopoly-man-equifax-hearing/

http://nypost.com/2017/10/04/monopoly-man-crashes-ex-equifax-ceos-senate-hearing/

http://www.breitbart.com/big-government/2017/10/04/monopoly-man-photobombs-equifax-ceo-senate-hearing/

My note: Branding in social media times is a very specific act. Ingenuity is the keyword; even when repeating someone else. Copying someone else is copying someone’s brand and not contributing to your own.

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more on social media branding in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+branding

08
May
2017

rebranding assessment

categories: teaching

Rebranding Student Learning Assessment

By:

https://www.facultyfocus.com/articles/educational-assessment/rebranding-student-learning-assessment/

Another consideration in rebranding assessment would be to emphasize that assessment “draws from multiple sources” of information. This in turn would encourage faculty to think about assessment not as means of judgment, but rather as a process of evidence gathering. In fact, it helps underscore the idea that to really demonstrate effective learning and instruction, we must collect multiple pieces of evidence. As a result, faculty will be more likely to plan and implement multiple and varied assessment methodologies, which in turn will lead to the collection of more evidence and stronger validity of inferences about the extent of student learning.

 

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more on assessment in this IMS blog
https://blog.stcloudstate.edu/ims?s=assessment

14
Feb
2013

social media: Tweeting is about Branding

categories: collaboration and creativity, technology, twitter

link to article

Branding messages do three things: 1) create awareness, 2) try to convince consumers that a product or service is a solution to their problem, and 3) create a feeling of familiarity and relationship with the consumer, commonly known as “brand affinity.” That’s why most SMB TV commercials show the owner, staff, and premises onscreen or are narrated by the owner. Twenty years ago, advertising provided the same kind of social edge that good social media reviews do today. A typical broadcast media pitch to an advertiser would suggest that commercial messaging was subliminally greeted by consumers as if it was a referral from friends. (My first job was selling radio time, and frankly this pitch was well-enough accepted to justify repetitive spot buys.)

Instead of commercials, develop a content marketing strategy that reinforces the brand message without being pushy. Get customers and allies to define their brands for and with them via social media, and supplement call to action media buys with online loyalty and deals programs that drive immediate business.

25
Apr
2022

college recruitment with Facebook ads

categories: Facebook

https://www.edsurge.com/news/2022-04-25-facebook-makes-it-cheap-to-market-to-new-students-but-it-costs-colleges-dearly

complex campaigns that crossed the boundaries of social media, like Facebook, and our own channels, like university websites or institutional email.

Facebook celebrates its 18th birthday this year. Anxiety about its ethics has been around almost since its infancy, and privacy issues surfaced as early as 2007.

According to the 2022 Edelman Trust Barometer survey of more than 36,000 people in 28 countries, only 37 percent of respondents state that they trust social media as a source for general news and information.

The implications of this for colleges and universities are twofold. We’ve aligned ourselves with a partner that is in direct opposition to the values higher education claims to hold dear: truth, curiosity, democracy, critical thinking and debate.

The public perception of higher ed has been eroding over the last two decades. Which organizations we align with—both at the institutional and industry level—matters. Would you choose an advertising or branding agency with Facebook’s track record?

24
Dec
2021

Tagg for Gen Z

categories: Digital literacy, Facebook, information literacy, media literacy, social media, Twitter

Backed by former Facebook and Twitter execs, Tagg launches social branding app for Gen Z

A “social branding” app for creative teens and twenty-somethings, Tagg is announcing a $2 million seed round today from Twitter co-founder Biz Stone, Facebook’s former VP of International Growth Ed Baker, TripAdvisor founder Stephen Kaufer, Pillar VC and more.

Founded by recent alumni of Brown University and the neighboring Rhode Island School of Design, Tagg is still in private beta with thousands of users, and thousands more on a waitlist.

30
Mar
2021

Niantic AR goggles

categories: AR

Niantic CEO shares teaser image of AR glasses device

 

Niantic has been a fairly active investor in the augmented reality hardware space, so there is also the possibility that they’ve done a branding partnership with a startup on a project, but this cryptic image crop is certainly making it look like they’re showcasing a device with first-party branding. There’s also the potential that this is a product in the “smart glasses” category that doesn’t include a display but focuses on building audio or camera functionality into a pair of glasses. Niantic has previously announced that they’ve been working with Qualcomm to help define their reference design for their XR hardware platform.

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Facebook, Apple and Niantic Bet People Are Ready for Augmented-Reality Glasses

https://www.wsj.com/articles/facebook-apple-and-niantic-bet-people-are-ready-for-augmented-reality-glasses-11617713387

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more on AR in this IMS blog
https://blog.stcloudstate.edu/ims?s=%22augmented+reality%22

19
Nov
2020

Microcredentials virtual conference

categories: Digital literacy, e-learning, educational technology, gamification, instructional technology

Microcredentials and Digital Badges in Higher Education

 

  • Cost and business model considerations
  • Different types of badging platforms and technology
  • How to partner with industry to deliver in-demand competencies
  • Considerations for monetizing microcredentials
  • Current issues impacting badges during COVID-19

Identifying Badges that Add Value to Your Institution
11:30 a.m. – 12:30 p.m.
Our faculty will establish a shared terminology, discuss the benefits and challenges of various badges, and explain how each type can advance the goals of your institution and best serve students. You will share your purposes for pursuing a badging initiative, identify the types of badges that could add the most value to your institution, and set goals for the conference.

Designing Quality Alternative Credentials
2:30 – 3:15 p.m.
What goes into developing, designing, assessing, and maintaining quality microcredentials? In this session, you will learn about:

  • Standardization and rigor in development
  • Curriculum design and assessment
  • Developing a governance process
  • Continuous maintenance and improvement

Funding and Monetizing Badges
11:00 a.m. – 12:00 p.m.
Many institutions are looking into badging as a potential revenue stream during lean times. During this hour, you will learn strategies for monetization. We will also look at various fee-based and tuition-based funding models to financially operationalize microcredentialing.

Marketing and Branding
1:30 – 2:15 p.m.
How do you articulate the value proposition of badges to internal and external stakeholders? During this session you will learn how to brand and market your microcredentials. You will study badge images and stacking considerations that will help you create the best design for your circumstances.

Jeff Bohrer

Technical PM, IMS Global Learning

Jeff currently serves as a program manager for digital credentials initiatives at IMS Global Learning Consortium. Jeff leads projects and programs related to digital badges, comprehensive learner records, and the interoperability of learning technologies. Jeff is also co-chair of the EDUCAUSE Microcredentials and Badges Constituent Group.

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More on microcredentials in this IMS blog
https://blog.stcloudstate.edu/ims?s=microcredentials

20
Feb
2020

Western Balkans Information & Media Literacy Conference

categories: academic library, Digital literacy, information literacy, information technology

Western Balkans Information & Media Literacy Conference

organized by LIT Limerick Institute of Technology, Ireland; Bihac, Bosnia

Conference main themes and topics https://www.wbimlc.org/topics

Information Literacy in the modern world

  • From Information Literacy to Digital Scholarship

  • Fake News and Information Literacy

  • Information literacies (media literacy, Research Literacy, digital literacy, visual literacy, financial literacy, health literacy, cyber wellness, infographics, information behavior, trans-literacy, post-literacy)

  • Information Literacy and academic libraries

  • Information Literacy and adult education

  • Information Literacy and blended learning

  • Information Literacy and distance learning

  • Information Literacy and mobile devices

  • Information Literacy and Gamification

  • Information Literacy and public libraries

  • Information Literacy in Primary and Secondary Schools

  • Information Literacy and the Knowledge Economy

  • Information Literacy and Lifelong Learning

  • Information Literacy and the Information Society

  • Information Literacy and the Multimedia Society

  • Information Literacy and the Digital Society

  • Information Literacy in the modern world (e.g trends, emerging technologies and innovation, growth of digital resources, digital reference tools, reference services).

  • The future of Information Literacy

  • Workplace Information Literacy

Librarians as support to the lifelong learning process

  • Digital literacy, Digital Citizenship

  • Digital pedagogy and Information Literacy

  • Information Literacy Needs in the Electronic Resource Environment

  • Integrating Information Literacy into the curriculum

  • Putting Information Literacy theory into practice

  • Information Literacy training and instruction

  • Instructional design and performance for Information Literacy (e.g. teaching practice, session design, lesson plans)

  •  Information Literacy and online learning (e.g. self-paced IL modules, online courses, Library Guides)

  • Information Literacy and Virtual Learning Environments

  • Supporting users need through library 2.0 and beyond

  • Digital empowerment and reference work

  • Information Literacy across the disciplines

  • Information Literacy and digital preservation

  • Innovative IL approaches

  • Student engagement with Information Literacy

  • Action Literacy

  • Information Literacy, Copyright and Intellectual Property

  • Information Literacy and Academic Writing

Media and Information Literacy – theoretical approaches (standards, assessment, collaboration, etc.)

  • The Digital Competence Framework 2.0

  • Information Literacy theory (models, standards, indicators, Moscow Declaration etc.)

  • Information Literacy and Artificial intelligence

  • Information Literacy and information behavior

  • Information Literacy and reference services: cyber reference services, virtual reference services, mobile reference services

  • Information Literacy cultural and contextual approaches

  • Information Literacy and Threshold concepts

  • Information Literacy evaluation and assessment

  • Information Literacy in different cultures and countries including national studies

  • Information Literacy project management

  • Measuring in Information Literacy instruction assessment

New aspects of education/strategic planning, policy, and advocacy for Information Literacy in a digital age​

  • Information Literacy and the Digital Divide

  • Policy and Planning for Information Literacy

  • Branding, promotion and marketing for Information Literacy

  • Cross –sectorial; and interdisciplinary collaboration and partnerships for Information Literacy

  • Leadership and Governance for Information Literacy

  • Strategic planning for IL

  • Strategies in e-learning to promote self-directed and sustainable learning in the area of Information Literacy skills.

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