How to Use the Free YouTube Video Editor

How to Use the Free YouTube Video Editor

http://hubpages.com/hub/How-to-Use-YouTube-Video-Editor

The YouTube Editor is not the most powerful editor you will ever use. However, it is free, and it includes all the basic editing tools you need to make a professional looking video. It is also an online tool, so you can use it anywhere you have an internet connection, and on any computer that you have access to.

My note: The author forgets to mention that the editor exists now also as an app for mobile devices, thus competing with other “free” mobile apps for video editing such as Splice, iMovie etc.
It can be a great addition to “spice up” videos posted on Instagram, Tweeter and other social media, besides YouTube.

Social Media: How to get Twitter followers for free

How to Get Twitter Followers for Free – 7 Juicy Tips

http://www.razorsocial.com/how-to-get-twitter-followers/

1. Follow people who share your blog content

2.  Tweet using relevant hashtags

3.  Join in on Tweetchats

4.  Follow relevant people

5.  Tweet great content regularly

6.  Share other people’s content

7.  Embed Tweets within your blog content

The size of your Twitter following is not as important as the quality of your Twitter followers and the amount of engagement you get.  However, if you strategically build your following, deliver great content and engage with your followers, then having a bigger audience is useful.

Social Media: U.S. Supreme Court to Weigh Threats on Social Media

U.S. Supreme Court to Weigh Threats on Social Media

http://blogs.edweek.org/edweek/school_law/2014/06/supreme_court_to_weigh_threats.html

individuals increasingly face prosecution for alleged threats conveyed on new media, including Facebook, YouTube, and Twitter.”

School administrators are having to face some of those questions, not always as full federal criminal cases, but as disciplinary matters, and the Supreme Court’s decision in the case could affect student cases as well.

from educationweek tweet

Social Media: Semantic Markup to Improve Search Results. Rich Snippets

How to Use Semantic Markup to Improve Your Search Results

http://www.socialmediaexaminer.com/semantic-markup/

the basics and benefits of semantic markup and how it can make your content stand out in search.

Semantic markup is a fancy way of saying you can use HTML tags to tell search engines exactly what a specific piece of content is.
Search engines index your content faster.
With semantic markup, search engines immediately know what your content is and can index it faster and more accurately.

 rich snippets are extra images or information (e.g., how many Google+ circles you’re in) that show up in search results and provide additional information about you or your content.

Don’t mark up data that’s hidden or otherwise not visible on a page.

Figuring Out Which Markups to Use

There are two main sites that will help you figure out which markup types fit with your blog: Schema.org and Google Webmaster Tools.

#1: Authorship Markup

Authorship markup is one of the most important markup types you should use. It gives you the authorship rich snippet, which shows your picture and your name in the search results.

#2: Video Markup

#3: Events Markup

Social Media Management Tools, Channel Dashboards, Crowdfunding / Crowdspeaking platforms

Social Media Management Tools, Channel Dashboards, Crowdfunding / Crowdspeaking platforms

(report to social media committee)

June 17, 2014

  1. With a myriad of social channels to manage and monitor, you either need to have several staff members devoted to social media or software to take care of your social media management needs. All the better if you have both.

So how do you decide which dashboard is right for your business? Look for these five key features.

http://www.socialmediaexaminer.com/social-media-dashboard/

  1. Social Media Management Tools, Channel Dashboards, Crowdfunding / Crowdspeaking platforms, Social Media Marketing software, social media marketing automation,
  2. Social Media Dashboard benefits to look for:
    https://blog.stcloudstate.edu/ims/2013/11/17/top-10-social-media-management-tools-beyond-hootsuite-and-tweetdeck/#comment-152

Top 10 Social Media Management Tools: beyond Hootsuite and TweetDeck

https://blog.stcloudstate.edu/ims/2013/11/17/top-10-social-media-management-tools-beyond-hootsuite-and-tweetdeck/
or
https://blog.stcloudstate.edu/ims/?p=1073

Products to consider (per IMS blog entry):

  1. Hi-end
    1. HootSuite
    2. Buffer
    3. SproutSocial

     

  2. Low end
    1. GrabinBox

5 Tips for eLearning Voice Recording

5 Tips for eLearning Voice Recording

http://elearningindustry.com/5-tips-for-elearning-voice-recording

These are the top 5 frequent e-Learning voice recording situations that I’ve come across:

  1. A.C.R.O.N.Y.M.S.
    Is this pronounced A-C-R-O-N-Y-M-S or ‘acronyms’? Is it read as letters or read as a word? A lot of scripts do have acronyms related to company or industry jargon. Define this in the script to avoid confusion and save re-records! You can use ALL CAPS but that may not be enough. Periods or dashes between letters (A-C-R-O-N-Y-M-S) generally indicate the word to be read as individual letters. But to be safe, put explanation notes in the margin or at the top of the script defining correct pronunciation, to reduce risk.
  2. Audio file – technical specifications
    If you hire a voice talent to record for you, usually you ask for either mp3 or wav audio files back from her. But are you also specifying the bit rate? 16 bit resolution is the gold standard. If you get 24 bit, your audio may sound garbled but only after it’s embedded into your program. Save time and trouble upfront by stating your audio tech specs!
  3. Attitude or Point Of View
    What kind of attitude do you want to hear in the voice recording? Think about the end listener. What will peak their interest and attentiveness more? By taking the small amount of time to define the “who is talking” and “to whom”, you can help the person recording to provide a POV (point of view) with the right attitude. Plus, it’s a great way to provide impact and underscore the project for the client. This is a gem – often unused! For example, is this a co-worker talking to her peers or (differently) is she showing a new person the ropes? Is this an SME (subject matter expert) sharing expert information? To whom – Top management or research engineers? If your project is required information, like an annual safety review or similar, it can often be very dry material. Taking a couple minutes to think about the role of who delivers such information can energize dry material. Some more general examples of attitude can be: Strong and Authoritative. Caring and Conversational. Casual like a co-worker. Blue collar vs white collar.
  4. Proximity
    Another gem of a different color! A voice recording can be done further or closer to the microphone. We call that ‘proximity’. This can change or impact the way a listener responds. Compare whispering vs talking at a cubicle vs presenting to a room of people. Changing ‘proximity’ can create poignant moments that listeners will notice. Let your clients know about this technique as well. Used sparingly = high impact!
  5. Script Writing flow – or Writing with listening in mind
    After all the information is written, review the script for a flow of words that, when read aloud, are easy to comprehend and will engage the listener. This may be hard to find time for, depending on your client’s budget – but it is one of those quality elements that can win you a client’s loyalty. When I see a line or two in a script that I think can be phrased to flow more conversationally, I might offer it as an alternate.

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