Searching for "social media news"
http://www.socialmedianews.com.au/social-media-statistics-australia-september-2014/
1. Facebook – 13,600,000 users (up 200,000)
2. YouTube – 13,100,000 UAVs
3. WordPress.com – 6,000,000
4. Tumblr – 4,600,000
5. LinkedIn – 3,900,000
6. Blogspot – 3,100,000
7. Twitter – 2,791,300 Active Australian Users (see calculation)
8. Instagram – 2,060,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,650,000
10. Yelp – 1,300,000
11. Tinder – 1,250,000 Australian users (my estimation)
12. Snapchat – 1,070,000 Active Australian Users (see calculation).
13. Flickr – 730,000
14. Pinterest – 370,000
15. Reddit – 160,000
16. MySpace – 150,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 51,000
19. Foursquare – 29,000
20. Digg – 19,500
21. Delicious – 19,000
This Week in Social Media:
http://www.socialmediaexaminer.com/new-vine-camera-week-social-media/
Vine becomes more complex/potent and gets in closer competition with YouTube, Twitter gets in a closer closer competition with Facebook, YouTube becomes more complex, Facebook is further pushing adds in our lives, LinkedIn gets closer with SlideShare
Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”
Twitter Updates Timeline Feed: “Additionally, when we identify a tweet, an account to follow or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see tweets from accounts you don’t follow.”
YouTube Updates App: “This YouTube app on TV will make it easier to find what you want through the Guide, and it brings you all the playlists, shelves and branding from channels.”
Facebook Updates Ad Policy: The change increases “the number of times people can see ads from a page in their news feed per day.”
LinkedIn Announces Rollout of Premium Features to All SlideShare Users: “Now, all users will have access to our most popular premium features that include detailed analytics, profile customization and additional upload options, like video and private uploads.”
Social Media Dimensions Blueprint
http://socialmediatoday.com/tara-urso/2393561/social-media-dimensions-blueprint?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter&inf_contact_key=2aa60dafd36406f25bfb5459b5c8a22217ccb31d307d3a793341933b78c5c9c6
While Twitter suggests that you upload an image that is 1500 x 500px, some have found that the optimal size seems to be 1500 x 421px.
RivalIQ, Pocket, ShareRoot, PowToon, EveryoneSocial, vCita, OptinMonster, smqueue, Nimble, BuzzSumo, Harvest, Calendly, Friends+Me, BuzzFork, Newsle, Piktochart, 22Social, Jelly, NeedTagger, Pushover and IFTTT, Swayy, Circloscope, Songza, Talkwalker,
Hang w/,
Many apps have been used to stream live video to friends and followers, but Hang w/ takes it to the next level by integrating with iOS and Android, as well as delivering the live stream to Facebook’s news feed.
As a broadcaster, you can select 3-, 6- or 9-minute “hang” sessions, and enter a custom title for each live video stream.
Meddle, tchat.io, Canva, LeadPages
http://www.business2community.com/social-media/top-five-social-media-marketing-mistakes-fix-0681757
#1. Using the wrong metrics
When people are forced to deal with a subject that they don’t understand, they often try to gain some sense of control by applying the same rules to it that they’ve seen to work in their area of expertise. This kind of simplistic thinking can be the rot of many mistakes.
Many conventional marketers make this sort of mistake when they try to measure the success of their social media marketing efforts. They use the number of fans or followers that their efforts have gained for the company as the primary yardstick by which to measure their success. They tell themselves that if viewership numbers matter in the television business and circulation numbers matter in newspapers, follower numbers should matter in social media.
In truth, though, it doesn’t matter how large a social footprint you have. You could have thousands of Facebook fans without it making a difference to your business. In social media, what matters is how much people feel compelled to talk about your business by tweeting about it, bringing your business up on Facebook and sharing your videos among their friends. Businesses that truly understand social media marketing use metrics that make sense for social media. They measure brand sentiment, the number of times their customers share their experience with the company’s customer service department and so on.
#2. Setting up too many social network accounts
At one point, IBM discovered that hundreds of their managers had an IBM-branded Twitter presence, each one with his own handle. People who wished to follow IBM on Twitter had no idea which one of these was the real IBM. Top management had to intervene and shut down all but a few accounts.
Managing one social media business account properly can be a huge responsibility by itself. Even large companies often have trouble adequately staffing and running a lone Facebook account. Many small businesses, though, make the mistake of jumping headfirst into every social media platform, major and minor – Google+, Pinterest, Vine, Ning, Tumblr and FourSquare, among others. They only think of how they are stretched too thin after they’ve set up pages everywhere and got a handful of fans. They are then forced to abandon many networks and lose face. The lesson to learn here is that no small business has the resources to run more than one or two social networking accounts.
#3. Making your social presence all about you
Just as no one likes to be around a person who just likes to talk about himself, no one likes hanging around the Facebook page of a brand that can’t get enough of itself.
Brands that have no idea how social networking works jump in thinking that it’s a traditional advertising platform. All they ever give their followers are advertisements and unimpressive discounts to buy stuff with. While it isn’t wrong to get in a little advertising, it won’t do to plan your Facebook content around advertising. Even conventional TV advertising doesn’t work without offering humor, good music and visuals and an interesting plot. If you are going to get your business on a social network, you should concentrate on finding out what kind of content your customer base is interested in and invest in high quality content creation to meet the need.
If nothing else, you should try to make your Facebook presence customer-centric by promptly responding to every comment.
#4. No communication
Businesses run efficiently through division of labor. They create separate departments with specialized knowledge of HR, customer service, marketing and so on. Creating a separate, self-contained department for social networking, though, doesn’t work. Every business needs to involve multiple departments in its social media marketing effort.
The marketing, PR and customer service departments need to be in the loop.
#5. You don’t have a plan
In many companies, the decision to jump on the social bandwagon is an emotional one, not one that’s the result of thinking and planning. This results in a social presence that is always run on improvisation and seat-of-the-pants creativity. An unplanned approach can result in lost opportunities. For instance, if your business doesn’t have an editorial calendar for your social media presence, you may simply neglect to say something important and relevant when the Super Bowl comes around, when the back-to-school shopping season starts and so on.
Finally…
Sometimes, businesses manage to be unsuccessful without making any of these mistakes. This can come from unwillingness to try anything new. The most important thing with putting your business on a social network is to be engaged and to constantly try to find a way to reach out to your customer base and be relevant to them.
Read more at http://www.business2community.com/social-media/top-five-social-media-marketing-mistakes-fix-0681757#RaYiqtuoQegjqsyf.99
from http://inalj.com/?p=10038
1) Codecademy – http://www.codecademy.com/
Need to learn JavaScript, Ruby or HTML? Codecademy provides free interactive online tutorials that will help you learn these languages and more. It’s great for visual learners, such as myself, and let’s be honest – who doesn’t like earning badges for completing a task?
2) Lifehacker – http://lifehacker.com/
Lifehacker posts about tips and hacks to make your life easier. I frequently learn about tweaks or new software from this blog.
3) The Librarian in Black – http://librarianinblack.net/
If you haven’t read Sarah Houghton’s blog, you really should. Sarah posts about issues in libraries and frequently touches on technology. She is not afraid to voice controversial opinions.
4) Teleread – http://www.teleread.com/
Teleread covers news related to ebooks and online publishing. The blog also includes a section specific to libraries, so you can easily find relevant library news and stories.
5) Mashable – http://mashable.com/social-media/
Mashable posts news about social media and other Web 2.0 systems. Click on the Social Media tag to bypass the entertainment stories.
6) Not Safe! [for Libraries] – http://ns4lib.com/
Michael Schofield posts about web design specifically with libraries in mind.
7) In the Library with the Lead Pipe – http://www.inthelibrarywiththeleadpipe.org
Although not specific to technology issues, In the Library with the Lead Pipe posts peer reviewed journal articles that challenge many preconceptions of librarianship.
8) ReadWrite – http://readwrite.com/
Formerly ReadWriteWeb, ReadWrite posts the latest tech news in a highly digestible way that is friendly towards non-techies.
9) Agnostic, Maybe – http://agnosticmaybe.wordpress.com/
Andy Woodworth blogs about libraries, technology and life as a librarian in New Jersey. I especially enjoy reading his opinions on ebooks and licensing.
10} ALA Techsource – http://www.alatechsource.org/blog
Last, but not least, the ALA Techsource blog provides updates on technology news and initiatives that are occurring in other libraries.
I hope that this list gave you some new reading material! Which technology blogs do you recommend? Join the conversation on LinkedIn: http://www.linkedin.com/groupItem?view=&gid=4112382&type=member&item=215928370
link to article
Branding messages do three things: 1) create awareness, 2) try to convince consumers that a product or service is a solution to their problem, and 3) create a feeling of familiarity and relationship with the consumer, commonly known as “brand affinity.” That’s why most SMB TV commercials show the owner, staff, and premises onscreen or are narrated by the owner. Twenty years ago, advertising provided the same kind of social edge that good social media reviews do today. A typical broadcast media pitch to an advertiser would suggest that commercial messaging was subliminally greeted by consumers as if it was a referral from friends. (My first job was selling radio time, and frankly this pitch was well-enough accepted to justify repetitive spot buys.)
Instead of commercials, develop a content marketing strategy that reinforces the brand message without being pushy. Get customers and allies to define their brands for and with them via social media, and supplement call to action media buys with online loyalty and deals programs that drive immediate business.
Meta, TikTok and YouTube may finally have to start sharing data with researchers
A Senate hearing this week and a new law in Europe show how “transparency” advocates are winning
the Platform Transparency and Accountability Act, was introduced in December by (an ever-so-slightly) bipartisan group of senators.
“YouTube, TikTok, Telegram, and Snapchat represent some of the largest and most influential platforms in the United States, and they provide almost no functional transparency into their systems. And as a result, they avoid nearly all of the scrutiny and criticism that comes with it.”
When we do hear about what happens inside a tech company, it’s often because a Frances Haugen-type employee decides to leak it.
Cruz expressed great confusion about why he got relatively few new Twitter followers in the days before Elon Musk said he was going to buy it, but then got many more after the acquisition was announced.
The actual explanation is that Musk has lots of conservative fans, they flocked back to the platform when they heard he was buying it, and from there Twitter’s recommendation algorithms kicked into gear.
As usual, though, Europe is much further ahead of us. The Digital Services Act, which regulators reached an agreement on in April, includes provisions that would require big platforms to share data with qualified researchers. The law is expected to go into effect by next year. And so even if Congress dithers after today, transparency is coming to platforms one way or another. Here’s hoping it can begin to answer some very important questions.
https://www.cnet.com/news/privacy/india-orders-vpn-companies-to-collect-and-hand-over-user-data/
A new government order will force virtual private networks to store user data for five years or longer.
The directive isn’t limited to VPN providers. Data centers and cloud service providers are both listed under the same provision. The companies will have to keep customer information even after the customer has canceled their subscription or account.
India has a history of applying a heavy hand to online activity.
In April, India banned 22 YouTube channels. In 2021, Facebook, Google Twitter ended a tense stand-off with the Indian government when they largely complied with the government’s expanded control over social media content in the country. In 2020, the country banned over 200 Chinese apps, including TikTok, and ultimately banned 9,849 social media URLs.
https://www.edsurge.com/news/2022-04-25-facebook-makes-it-cheap-to-market-to-new-students-but-it-costs-colleges-dearly
complex campaigns that crossed the boundaries of social media, like Facebook, and our own channels, like university websites or institutional email.
Facebook celebrates its 18th birthday this year. Anxiety about its ethics has been around almost since its infancy, and privacy issues surfaced as early as 2007.
According to the 2022 Edelman Trust Barometer survey of more than 36,000 people in 28 countries, only 37 percent of respondents state that they trust social media as a source for general news and information.
The implications of this for colleges and universities are twofold. We’ve aligned ourselves with a partner that is in direct opposition to the values higher education claims to hold dear: truth, curiosity, democracy, critical thinking and debate.
The public perception of higher ed has been eroding over the last two decades. Which organizations we align with—both at the institutional and industry level—matters. Would you choose an advertising or branding agency with Facebook’s track record?