Howard, H. A. (2018). Academic Libraries on Social Media: Finding the Students and the Information They Want. Information Technology and Libraries, 37(1), 8–18. https://doi.org/10.6017/ital.v37i1.10160
In his book Tell Everyone: Why We Share and Why It Matters, Alfred Hermida states, “People are not hooked on YouTube, Twitter or Facebook but on each other. Tools and services come and go; what is constant is our human urge to share.”1 Libraries are places of connection, where people connect with information, technologies, ideas, and each other. As such, libraries look for ways to increase this connection through communication.
Academic libraries have been slow to accept social media as a venue for either promoting their services or academic purposes. A 2007 study of 126 academic librarians found that only 12 percent of those surveyed “identified academic potential or possible benefits” of Facebook while 54 percent saw absolutely no value in social media.2 However, the mission of academic libraries has shifted in the last decade from being a repository of knowledge to being a conduit for information literacy; new roles include being a catalyst for on-campus collaboration and a facilitator for scholarly publication within contemporary academic librarianship.3 Academic librarians have responded to this change, with many now believing that “social media, which empowers libraries to connect with and engage its diverse stakeholder groups, has a vital role to play in moving academic libraries beyond their traditional borders and helping them engage new stakeholder groups.”4
The project focused on three research questions: 1. What social media platforms are students using? 2. What social media platforms do students want the library to use? 3. What kind of content do students want from the library on each of these platforms?
survey using the web-based Qualtrics
The social media platforms included were Facebook, Flickr, G+, Instagram, LinkedIn, Pinterest, Qzone, Renren, Snapchat, Tumblr, Twitter, YouTube, and Yik Yak
The second survey also lasted for three weeks starting in mid-April of the spring 2017 semester. As a participation incentive, students who completed the initial survey and the second survey had an opportunity to enter a drawing for a $25 Visa gift card.
we intend to develop better communication channels, a clear social media presence, and a more cohesive message across the Purdue libraries. Under the direction of our new director of strategic communication, a social media committee was formed with representatives from each of the libraries to contribute content for social media. The committee will consider expanding the Purdue Libraries’ social media presence to communication channels where students have said they are and would like us to be.
Media technology—from mass media to social media and from video gaming to computer-mediated communication—plays an increasingly central role in people’s lives. Due to exponential increases in computing power, people now carry incredibly powerful computers—their smartphones—everywhere they go. This ever-greater access to media technology is generating an ever-greater conflict between media activities and the unmediated activities critical for psychological well-being—from our face-to-face conversations and family time to our down time and work lives. What are the costs and benefits of people’s modern media technology use for psychological well-being? Using a complementarity-interference (CI) framework, I review research to illuminate key psychological processes (i.e., mediators) and conditions (i.e., moderators) of the relationship between media technology and psychological well-being. Based on the existing evidence, I propose an initial theoretical CI model of the effects of media technology on psychological well-being. I use this CI model to outline important directions for future research, providing guidelines for an integrated, theoretically informed research on media technology.
Keywords: Media, Communication technology, Computer-mediated communication (CMC), Subjective well-being, Human-computer interaction (HCI)
Definition Media Technology
Media technology. In this chapter, we will explore psychological well-being in the context of modern media technology. In common parlance, we often think of the word ‘media’ as referring to mass media, such as news media (e.g., TV, radio), and more recently, to social media (e.g., Facebook, Twitter, Instagram). But media—the plural of medium—broadly refers to any technological tool that serves as a bridge or conduit to stimuli not otherwise available in the immediate physical environment. Thus, media technology refers to books and newspapers, radio and television, video and computer games—or to any device or method people use to transcend the constraints of their immediate physical environment: from yesterday’s dial-up telephone to the today’s smartphone, and from writing a hand-written letter to texting a friend (c.f., Okdie et al., 2014). Related terms also exist in the literature including information and communication technology, or ICT, as well as computer-mediated communication, or CMC. Most of the findings discussed here apply to—and in fact come from—the literature on ICT and CMC
While using the broad term, media technology, this chapter will focus primarily on the effects of media technology developed in the past century or so, including television, video games, and, most recently, mobile computers such as smartphones. In other words, we will be focusing on screen media technology. I will use the term mediated to refer to the stimuli afforded by the media technology, and the term unmediated to refer to behavior that does not involve the use of media (e.g., face-to-face interactions). Even though media technology itself is physical, I will use the term immediate physical environment to refer to the environment in which the media technology use occurs.
“They were taking both sides of the argument this past weekend and pushing them out from their troll farms as much as they could to just raise the noise level in America and make a big issue seem like an even bigger issue as they’re trying to push divisiveness in the country,” as Sen. James Lankford, R-Okla., said in the fall.
Tools such as the German Marshall Fund’s “Hamilton 68” dashboard track Russian-linked accounts in real time to show what links, phrases and hashtags are circulating.
The Trump administration detailed the threat — without any specific mention of the 2016 interference — in the new National Security Strategy it released at the end of December.
The Republicans might have been tarnished by the St Petersburg troll factory, but Democratic fantasies about social media were rubbished in the process
The ads in question were memes, manufactured and posted to a number of bluntly named, pseudo-American Facebook accounts in 2016 by workers at a troll farm in St Petersburg, Russia. There were thousands of these ads, it seems, plus parallel efforts on Instagram and Twitter. Between them, they reached over 100 million people.
The memes were big news for a while because they showed what Russian interference in the 2016 election actually looked like, in vivid color. Eventually the story faded, though, in part because it was superseded by other stories, but also, I think, because the Russian ad story was deeply distasteful to both sides of our atrophied political debate.
The ads were clumsily written. They were rife with spelling errors and poor grammar. Their grasp of American history was awful. And over them all hovered a paranoid fear that the powerful were scheming to flip the world upside-down in the most outlandish ways: to turn our country over to the undocumented … to punish the hardworking … to crack down on patriots and Christians … to enact Sharia law right here at home.
The social media platforms aren’t neutral arbiters, selflessly serving the needs of society. As is all too obvious now, they are monopolies that manipulate us in a hundred different ways, selecting our news, steering us towards what we need to buy. The corporate entities behind them wield enormous power in Washington, too, filling Democratic campaign coffers and keeping the revolving door turning for trusted servants. Those who don’t comply get disciplined.
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Russia calls for answers after Chechen leader’s Instagram is blocked
Internet watchdog demands explanation after Ramzan Kadyrov claimed Facebook also suspended him without explanation
Kadyrov has accused the US government of pressuring the social networks to disable his accounts, which he said were blocked on Saturday without explanation. The US imposed travel and financial sanctions on Kadyrov last week over numerous allegations of human rights abuses.
The former rebel fighter, who is now loyal to the Russian president, Vladimir Putin, is a fan of social media, particularly Instagram, which he has used in recent years to make barely veiled death threats against Kremlin critics.
Leonid Levin, the head of the Russian parliament’s information technologies and communications committee, suggested the move by Facebook and Instagram was an attack on freedom of speech.
Dzhambulat Umarov, the Chechen press and information minister, described the blocking of Kadyrov’s accounts as a “vile” cyber-attack by the US.
Neither Instagram nor Facebook had commented at the time of publication.
In 2015, Kadyrov urged Chechen men not to let their wives use the WhatsApp messaging service after an online outcry over the forced marriage of a 17-year-old Chechen to a 47-year-old police chief. “Do not write such things. Men, take your women out of WhatsApp,” he said.
One of the founders of Facebook, Sean Parker, explains that these social media devices exploit the vulnerability of the human essence. The dopamine that is social media only creates a narcissistic, self-validating loops that consume valuable time and conscious attention. “Liking”, “commenting”, and “sharing” (which are virtually useless in reality) causes us to run around an endless cycle of insignificant information documentation in hopes of acknowledgment, which later on propels us to create more of the same.
Social media platform owners and creators are aware of this weakness in human psychology, and are taking advantage of it. Parker is just one of the many individuals who regret having a hand in creating these life-stagnating technologies. The mental health of the global population is deteriorating and is mostly due to anxieties produced by social media.
that kind of tech — expensive, bleeding-edge tools — makes headlines but doesn’t make it into many classrooms, especially the most needy ones. What does, however, is video.
68 percent of teachers are using video in their classrooms, and 74 percent of middle schoolers are watching videos for learning.
Video is a key aspect of our always-online attention economy that’s impacting votingbehavior, and fueling hate speech and trolling. Put simply: Video is a contested civic space.
We need to move from a conflation of digital citizenship with internet safety and protectionism to a view of digital citizenship that’s pro-active and prioritizes media literacy and savvy.
Active viewing — engaging more thoughtfully and deeply with what you watch — is a tried-and-true teaching strategy for making sure you don’t just watch media but retain information.
Codeless Coding: “Writing” Bootstrap HTML without Coding, Randal Harrison, University of Notre Dame
Using Social Media in the Classroom, Jennifer Joe, Western Kentucky University
Integrating EDS into the Curriculum: Using Search Queries to Enrich Information Literacy Endeavors, Angie Pusnik, Indiana University Kokomo, Rachael Cohen, Indiana University Bloomington
The Librarian Publisher: The Good, the Bad, & the Ugly, Heather Rayl, Vigo County Public Library
How algorithms impact our browsing behavior? browsing history? What is the connection between social media algorithms and fake news? Are there topic-detection algorithms as they are community-detection ones?
How can I change the content of a [Google] search return? Can I?
Massanari, A. (2017). #Gamergate and The Fappening: How Reddit’s algorithm, governance, and culture support toxic technocultures. New Media & Society, 19(3), 329-346. doi:10.1177/1461444815608807
CRUZ, J. D., BOTHOREL, C., & POULET, F. (2014). Community Detection and Visualization in Social Networks: Integrating Structural and Semantic Information. ACM Transactions On Intelligent Systems & Technology, 5(1), 1-26. doi:10.1145/2542182.2542193
Bai, X., Yang, P., & Shi, X. (2017). An overlapping community detection algorithm based on density peaks. Neurocomputing, 2267-15. doi:10.1016/j.neucom.2016.11.019
Zeng, J., & Zhang, S. (2009). Incorporating topic transition in topic detection and tracking algorithms. Expert Systems With Applications, 36(1), 227-232. doi:10.1016/j.eswa.2007.09.013
Zhou, E., Zhong, N., & Li, Y. (2014). Extracting news blog hot topics based on the W2T Methodology. World Wide Web, 17(3), 377-404. doi:10.1007/s11280-013-0207-7
The W2T (Wisdom Web of Things) methodology considers the information organization and management from the perspective of Web services, which contributes to a deep understanding of online phenomena such as users’ behaviors and comments in e-commerce platforms and online social networks. (https://link.springer.com/chapter/10.1007/978-3-319-44198-6_10)
ethics of algorithm
Mittelstadt, B. D., Allo, P., Taddeo, M., Wachter, S., & Floridi, L. (2016). The ethics of algorithms: Mapping the debate. Big Data & Society, 3(2), 2053951716679679. https://doi.org/10.1177/2053951716679679
Furthermore, about three-quarters of nonwhites (74%) get news on social media sites, up from 64% in 2016.
Twitter, YouTube and Snapchat have grown in share of users who get news on each site.
Twitter, YouTube and Snapchat have grown in share of users who get news on each site
More Americans now get news on multiple social media sites
Snapchat has by far the youngest group of news users – 82% are ages 18-29. While Facebook and YouTube are still the most popular among this age group for news overall, the makeup of the app’s news audience means that about one-in-five (21%) 18- to 29-year-olds now get news on Snapchat.
Many social media news consumers still get news from more traditional platforms