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social media analytics

social media measurement matrix

http://www.affectstrategies.com/files/AFT_SocialMediaSuccess_Measurement.pdf

social media measurement: a step by step approach

https://www.prinz.org.nz/Attachment?Action=Download&Attachment_id=1023

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now

 

  1. volume
  2. reach
  3. engagement
  4. influence
  5. share of voice

Twitter Social Media Analytics

#1: Adjust Your Content Mix

On Facebook, go to Insights > Posts > Post Types to review the engagement by the type of content you posted (post, link, image, video). On Twitter, you can see a snapshot of each post you’ve made by going to Settings > Analytics > Tweets.

#2: Fine-tune Your Posting Schedule

On Facebook, go to Insights > Posts > When Your Fans Are Online. For Twitter, you can use a tool such a Tweriod to find out when the bulk of your followers are online.

#3: Inform Your Messaging

On Facebook, open the Ads Manager and go to Audience Insights. On Twitter, you can check your audience data by going to Settings > Twitter Ads > Analytics > Audience Insights.

#4: Boost Your Engagement

On Twitter, go to Settings > Analytics > Tweets and take a look at which post topics get the most engagement. On Facebook, go to Insights > Posts > Post Types and then switch the engagement metrics in Facebook to show reactions, comments, and shares for each post rather than post clicks or general engagement.

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more on social media analytics in this blog

http://blog.stcloudstate.edu/ims?s=social+media+analytics

social media research toolkit

thank you, Greg Jorgensen, an excellent list of tools for analytics + excellent background info (price, social media tools served, output format

Social Media Research Toolkit – Peer Tested & Peer Reviewed

Social Media Research Toolkit

Gephi, Hootsuite, NodeXL, Sysomos, Gnip, Issuecrawler, Brandwatch, Netvizz, Datasift, Crimson Hexagon, tweepy, streamR, Twitoxmy, Digmind, Twitris, yourTwapperKeeper, DiscoverText, Webometric Analyst, python-twitter, twurl, Tweet Archivist, vtracker, Netlytic, twython, OutWit Hub, Mozdeh, Affinio, Rfacebook, Facepager, Flocker, 140dev, Sodato, Foller.me, Textexture, Hosebird, Websta, followthehashtag, Chorus, VOSON/Uberlink, Info Extractor, twarc, iScience Maps, Social Feed Manager, facebook-sdk, Socioviz, Naoyun, Visibrain Focus, TwitterGoogles, DD-CSS, YouTube Data Tools, SocialMediaMineR, tStreamingArchiver, Twitter Stream Downloader

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more on social media analytics in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media+analytics
more on social media management in this blog
http://blog.stcloudstate.edu/ims?s=social+media+management
more on altmetrics in this blog
http://blog.stcloudstate.edu/ims?s=altmetrics

instagram best social media

Shipley, K. (2016, December 19). Why Instagram is the Best Social Media App of 2016 and Possibly 2017. Retrieved December 20, 2016, from https://www.linkedin.com/pulse/why-instagram-best-social-media-app-2016-possibly-2017-shipley

Instagram positioned itself as the third most popular social media app and the best social media app of 2016.

Twitter saw a decrease in users over the past year and even death of their beloved 6-second video-clip sharing app, Vine.

In an article entitled ‘Why Vine Died,’ Casey Newman reported the following, “Former executives say that a major competitive challenged emerged in the form of Instagram, which introduced 15-second video clips in June 2013.

Instagram remained stable with the introduction of new features like stories and video channels, resources of it’s parent company, Facebook, and the introduction of ads to the platform that look very similar to the posts in a user’s feed.

In addition to a total logo redesign, Instagram shifted its focus from just pictures, to longer video (from 15 sec. to one minute) and direct messaging features, such as group posts and disappearing video. Explore Channels in Discover let people discover new photo and video content based on interests. Instagram Stories added a new element to the Instagram experience showing highlights from friends, celebrities and businesses one follows without interfering with their feed. Instagram also caters to business needs through its Instagram for Business platform that allows for instant contact, detailed analytics and easy-to-follow linked content.

Most recently, Instagram released live video in their stories feature. Users can start a live stream in their Instagram story and view comments and feedback from their viewers in real time! This feature is similar to apps like musical.ly and live.ly which has over 80 million users and 62% of its users are under 21.

#StudentVoices #MillennialMondays #WhatToWatch

#MillennialMondays is a new series that aims to discuss relevant topics on careers and business from a millennial perspective.

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more on instagram in this IMS blog
http://blog.stcloudstate.edu/ims?s=instagram

social media for institutions

In this Business Insider video:

https://www.facebook.com/businessinsider/videos/10154001218189071/

Shark Tank‘ investor Robert Herjavec reveals the biggest mistakes small businesses make:

  • know your numbers. If you don’t know your accounting, problem
  • branding and marketing. Most people think branding is your logo. Branding is your whole package. Everything that your customer sees, feels, touches and interacts with.
  • success is in failure. if you cannot absorb failure, you will die

the difference between small business and academic institution, being that the library or the entire university, is that small business is reliant on itself; if it does not well, it perishes. The library and the university are reliant on external funds and can fester for a long time. But eventually it dies. In that sense, learning from the lessons for small business can help:

  • Branding is not mimicking someone else (another library[s)). It is not a superficial activity. It is not slapping pictures on social media. “Interact” is the key word. “Likes” in FB does not reflect complete interaction
  • know your numbers. Analytics is not about “likes” and “visits.” it deeper datamining, which can explain behavior and predict behavior
  • if success is failure, why safeguarding the social media in particular and the entire behavior of the library from “failure.” Isolating students or staff from acting with the excuse to safeguard from failure is practically isolating innovation.

ALA resources for social media in libraries

Social media basics: Engaging your library users

http://www.ala.org/news/press-releases/2014/10/social-media-basics-engaging-your-library-users

Managing Traditional & Social Media for Libraries

http://www.ala.org/pla/onlinelearning/webinars/archive/media

Use of Social Media in the Library

http://www.ala.org/alcts/confevents/upcoming/webinar/121014

Social media has the potential to facilitate much closer relationships between libraries and their patrons. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future. Taylor & Francis has produced a white paper that analyzes current practices relating social media’s use in the library and how this differs by librarian job role. The sample was taken from academic librarians around the world, which also allows us to examine differences by geographic location. The goal: to establish how librarians are currently using social media in their roles, the most useful social media tools and best applications for these tools in a library setting.

bit.ly/LibrarySM
http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
http://downloads.alcts.ala.org/ce/141012socialmedialibrary_Slides.pdf

Academic Libraries

http://www.ala.org/news/state-americas-libraries-report-2014/academic-libraries

Learn to plan and strategize for ‘A More Effective Social Media Presence’ in new workshop

http://www.ala.org/news/press-releases/2012/08/learn-plan-and-strategize-more-effective-social-media-presence-new-workshop

Using social media to find collaboration, coordination and focus

http://www.ala.org/news/press-releases/2012/11/using-social-media-find-collaboration-coordination-and-focus promotes http://store.elsevier.com/Managing-Social-Media-in-Libraries/Troy-Swanson/isbn-9781780633770/

Rethinking social media to organize information and communities, popular eCourse returns!

http://www.ala.org/news/member-news/2016/02/rethinking-social-media-organize-information-and-communities-popular-ecourse

explores a variety of social media tools in terms of how they can be used to organize information and communities. Together, you will survey and use a variety of social media tools, such as Delicious, Diigo, Facebook, Goodreads, Google Hangouts, LibraryThing, Pinterest, Storify, Twitter, and more! You will also explore how social media tools can be used to organize and disseminate information and how they can be used to foster and sustain communities of learning.

Web_Analytics_Part1–Turning_Numbers_Into_Action–1-20-2011 from Paul Signorelli

In age of Social Media U.S. libraries encourage users to choose privacy

http://www.ala.org/news/news/pressreleases2010/april2010/privacy_pio

User-Generated Content in Library Discovery Systems

http://www.ala.org/advocacy/user-generated-content-library-discovery-systems

With the widespread use of library technology that incorporates social media components, intelligent objects, and knowledge-sharing tools comes the ability of libraries to provide greater opportunities for patron engagement in those discovery systems through user-generated content.  These features may include the ability of users to contribute commentary such as reviews, simple point-and-click rating systems (e.g. one star to five stars), or to engage in extensive discussions or other social interactions. This kind of content could transform authoritative files, alter information architecture, and change the flow of information within the library discovery system.

Privacy Shifting

http://www.ala.org/transforminglibraries/future/trends/privacy

Across generations, concerns for privacy may dissipate with time as specific technologies take hold or as people become aware of a technology’s benefits and value those over their value for privacy.

Library Privacy Guidelines for Students in K-12 Schools

http://www.ala.org/advocacy/library-privacy-guidelines-students-k-12-schools

my note: excellent blueprint for similar activities / policies at higher ed.

social media and URL shortener

By August 23, 2016

http://www.socialmediaexaminer.com/how-to-improve-social-media-posts-with-custom-url-shorteners/

A Bitly study found that branded domain names can increase click-through rates (CTRs) by up to 34% on Twitter.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.

#1: Publish Reader-friendly Links
#2: Boost Word-of-Mouth Shares
#3: Make Your Content Easy to Find
#4: Build Brand Name Recognition
#5: Increase Trust With Your Audience

mine social media

How to Successfully Mine Your Social Media Data

by Alex York on June 22, 2016

http://sproutsocial.com/insights/social-media-data/

social media has a strong return on investment (ROI) – how to

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.

social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.

Some of the raw social media data can include:

  • Shares
  • Likes
  • Mentions
  • Impressions
  • Hashtag usage
  • URL clicks
  • Keyword analysis
  • New followers
  • Comments

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.

Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).

Twitter Analytics

  • Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
  • Followers: Total number of Twitter followers.
  • Link Clicks: Total number of URL and hashtag links clicked.
  • Mentions: How many times your @username was mentioned by others.
  • Profile Visits: Total Twitter profile visits.
  • Replies: How many times people replied to your Tweets.
  • Retweets: Total Retweets received by others.
  • Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
  • Tweets: How many Tweets you’ve posted.

LinkedIn Analytics

Here are the top LinkedIn metrics:

  • Clicks: Total clicks on a post, company name or logo.
  • Engagement: Total interactions divided by number of impressions.
  • Followers: Total number of new followers through a sponsored update.
  • Impressions: Total times your update was visible to other users.
  • Interactions: Total number of comments, likes, comments and shares.

Google Analytics

  • Average Session Duration: Average session times users spend on your site.
  • Bounce Rate: Percentage of users leaving your site after one page view.
  • New Users: Total number of new users coming to your site for the first time.
  • Pages / Session: Average number of pages a user views each session.
  • Pageviews: Number of pages loaded or reloaded in a browser.
  • Sessions: Total times when users are active on your site.

need to decipher what’s most important.

If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.

For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:

  1. Launch
  2. Management
  3. Optimization

41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.

Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.

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more on social media analytics:

http://blog.stcloudstate.edu/ims?s=social+media+analytics

more on social media stats in this IMS blog

http://blog.stcloudstate.edu/ims?s=social+media+statistics

 

best campuses with social media

Facebook, Twitter Engagement Done Best at Baylor and UW-Madison

By Dian Schaffhauser 04/11/16

Want to know how to do Twitter or Facebook right at your institution? You might want to study the practices used by the University of Wisconsin-Madison for the first and Baylor University for the second. Those two institutions have been deemed the “top users” of the those social media sites by Engagement Labs, which develops technology for measuring online social engagement.

Using its eValue Analytics service, the company said it can measure social media performance based on an aggregate of engagement, impact and responsiveness.

My note: let me repeat: engagement, impact and responsiveness. Whereas the environment where I am at is using Facebook as “easy to create” Web 1.0 page; namely to “announce.”
And recently, mimicking what other libraries are doing (NYPB), although even novices know that social media is about “branding,” AKA finding your own voice. Measurement being “how many people “follow.” Which three years ago was proved as futile.
And most most recently, since stumbling like blind man in the darkness of new ideas, they dropped everything on a student to “resolve” innovations for them.
No wonder that I am ostracized from the social media process, since I repeatedly insist that Web 2.0 is NOT about broadcasting but about dialog and insisted from the beginning to do start activities, which are a circle in a squared thinking.

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