Posts Tagged ‘OBS’

brand facebook live stream

How to Brand Your Mobile Facebook Live Streams

By March 12, 2018 https://www.socialmediaexaminer.com/how-to-brand-mobile-facebook-live-streams

A branded banner image has several benefits.

  • First, it will grab attention in the news feed.
  • Also, you can design the image to highlight your offer while the actual video demonstrates the value of your products.
  • Even better, producing a Facebook live stream with a branded image doesn’t take a ton of your time and it can position your company as tech-savvy and cool.

branding your live videos.

#1: Create the Branded Image Overlay

#2: Set Up the Switcher Go App for Live Video

The Switcher Go iOS app is a free tool that’s packed with features and allows you to overlay an image in the lower third of your live video. You can connect the app to Facebook Live and YouTube Live. (Although you can use the Switcher Studio video tools, you only need Switcher Go to add an image to a live video.)

My note: this article is geared toward Apple mobile tools. If you are Android user and/or use both tools, and/or are running your Live feed from laptop/desktop, OBS (Open Broadcast Sofware) – https://obsproject.com/ might be good option.

#4: Stream Your Live Video With a Branded Image

#5: Boost the Live Video Post to Your Target Audience on Facebook

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more on Facebook Live in this IMS blog
https://blog.stcloudstate.edu/ims?s=facebook+live

facebook live

By October 10, 2016

http://www.socialmediaexaminer.com/4-ways-to-broadcast-on-facebook-live-that-fit-any-budget/

#1: Start With Your Smartphone Budget: Free!

If you go to the Facebook Live Map and browse the live feeds, you’ll often see people talking about nothing in particular, with unflattering close-up camera angles and scratchy audio. People often shift their phones from hand to hand when they tire of holding them, and brush the mic without realizing it.

#2: Invest in a Mobile Phone Setup Budget: $150-$300

iPhone Setup When choosing a mount for an iPhone, consider the iOgrapher ($60), shown below. Attach the 37mm wide angle lens ($40) if you want to get more people or surroundings in the video.
Android and Windows Phone Setup The Saramonic SmartMixer ($149) fits any phone (including the iPhone) and incorporates both audio and video stabilization in one piece of gear. The mics are stereo, and you can angle them however you want to capture multiple people talking.

#3: Broadcast From Your Desktop

Budget: Free-$600  Going live from your computer allows you to bring in guests to interview, add pre-recorded video, graphics, titles (so people know who the hosts are), and more.

You can use the built-in camera on your computer or a USB camera, like the Logitech C920 ($99).

OBS OBS (Open Broadcaster Software) is open-source software, which means it’s available for free.

OBS is a great option, but it doesn’t have all of the bells and whistles of paid software to make it intuitive or easy to use. You’ll need to do a bit of setup and testing before you go live.

Wirecast Wirecast ($495) has been around for years and has come a long way in the last few months as Facebook Live has exploded in popularity. The interface is a little more intuitive than OBS, but still requires some setup and experimentation.

#4: Build a Dedicated Studio Setup

Budget: $3,000-$30,000

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more on Facebook Live in this IMS blog
https://blog.stcloudstate.edu/ims?s=facebook+live