Searching for "social media use"

media literacy backfire

Did Media Literacy Backfire?

Jan 5, 2017danah boyd

https://points.datasociety.net/did-media-literacy-backfire-7418c084d88d

Understanding what sources to trust is a basic tenet of media literacy education.

Think about how this might play out in communities where the “liberal media” is viewed with disdain as an untrustworthy source of information…or in those where science is seen as contradicting the knowledge of religious people…or where degrees are viewed as a weapon of the elite to justify oppression of working people. Needless to say, not everyone agrees on what makes a trusted source.

Students are also encouraged to reflect on economic and political incentives that might bias reporting. Follow the money, they are told. Now watch what happens when they are given a list of names of major power players in the East Coast news media whose names are all clearly Jewish. Welcome to an opening for anti-Semitic ideology.

In the United States, we believe that worthy people lift themselves up by their bootstraps. This is our idea of freedom. To take away the power of individuals to control their own destiny is viewed as anti-American by so much of this country. You are your own master.

Children are indoctrinated into this cultural logic early, even as their parents restrict their mobility and limit their access to social situations. But when it comes to information, they are taught that they are the sole proprietors of knowledge. All they have to do is “do the research” for themselves and they will know better than anyone what is real.

Combine this with a deep distrust of media sources.

Many marginalized groups are justifiably angry about the ways in which their stories have been dismissed by mainstream media for decades.It took five days for major news outlets to cover Ferguson. It took months and a lot of celebrities for journalists to start discussing the Dakota Pipeline. But feeling marginalized from news media isn’t just about people of color.

Keep in mind that anti-vaxxers aren’t arguing that vaccinations definitively cause autism. They are arguing that we don’t know. They are arguing that experts are forcing children to be vaccinated against their will, which sounds like oppression. What they want is choice — the choice to not vaccinate. And they want information about the risks of vaccination, which they feel are not being given to them. In essence, they are doing what we taught them to do: questioning information sources and raising doubts about the incentives of those who are pushing a single message. Doubt has become tool.

Addressing so-called fake news is going to require a lot more than labeling. It’s going to require a cultural change about how we make sense of information, whom we trust, and how we understand our own role in grappling with information. Quick and easy solutions may make the controversy go away, but they won’t address the underlying problems.

In the United States, we’re moving towards tribalism (see Fukuyama), and we’re undoing the social fabric of our country through polarization, distrust, and self-segregation.

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boyd, danah. (2014). It’s Complicated: The Social Lives of Networked Teens (1 edition). New Haven: Yale University Press.
p. 8 networked publics are publics that are reconstructed by networked technologies. they are both space and imagined community.
p. 11 affordances: persistence, visibility, spreadability, searchability.
p. technological determinism both utopian and dystopian
p. 30 adults misinterpret teens online self-expression.
p. 31 taken out of context. Joshua Meyrowitz about Stokely Charmichael.
p. 43 as teens have embraced a plethora of social environment and helped co-create the norms that underpin them, a wide range of practices has emerged. teens have grown sophisticated with how they manage contexts and present themselves in order to be read by their intended audience.
p. 54 privacy. p. 59 Privacy is a complex concept without a clear definition. Supreme Court Justice Brandeis: the right to be let alone, but also ‘measure of th access others have to you through information, attention, and physical proximity.’
control over access and visibility
p. 65 social steganography. hiding messages in plain sight
p. 69 subtweeting. encoding content
p. 70 living with surveillance . Foucault Discipline and Punish
p. 77 addition. what makes teens obsessed w social media.
p. 81 Ivan Goldberg coined the term internet addiction disorder. jokingly
p. 89 the decision to introduce programmed activities and limit unstructured time is not unwarranted; research has shown a correlation between boredom and deviance.
My interview with Myra, a middle-class white fifteen-year-old from Iowa, turned funny and sad when “lack of time” became a verbal trick in response to every question. From learning Czech to trakc, from orchestra to work in a nursery, she told me that her mother organized “98%” of her daily routine. Myra did not like all of these activities, but her mother thought they were important.
Myra noted that her mother meant well, but she was exhausted and felt socially disconnected because she did not have time to connect with friends outside of class.
p. 100 danger
are sexual predators lurking everywhere
p. 128 bullying. is social media amplifying meanness and cruelty.
p. 131 defining bullying in a digital era. p. 131 Dan Olweus narrowed in the 70s bulling to three components: aggression, repetition and imbalance on power. p. 152 SM has not radically altered the dynamics of bullying, but it has made these dynamics more visible to more people. we must use this visibility not to justify increased punishment, but to help youth who are actually crying out for attention.
p. 153 inequality. can SM resolve social divisions?
p. 176 literacy. are today’s youth digital natives? p. 178 Barlow and Rushkoff p. 179 Prensky. p. 180 youth need new literacies. p. 181 youth must become media literate. when they engage with media–either as consumers or producers–they need to have the skills to ask questions about the construction and dissemination of particular media artifacts. what biases are embedded in the artifact? how did the creator intend for an audience to interpret the artifact, and what are the consequences of that interpretation.
p. 183 the politics of algorithms (see also these IMS blog entries https://blog.stcloudstate.edu/ims?s=algorithms) Wikipedia and google are fundamentally different sites. p. 186 Eli Pariser, The Filter Bubble: the personalization algorithms produce social divisions that undermine any ability to crate an informed public. Harvard’s Berkman Center have shown, search engines like Google shape the quality of information experienced by youth.
p. 192 digital inequality. p. 194 (bottom) 195 Eszter Hargittai: there are signifficant difference in media literacy and technical skills even within age cohorts. teens technological skills are strongly correlated with socio-economic status. Hargittai argues that many youth, far from being digital natives, are quite digitally naive.
p. 195 Dmitry  Epstein: when society frames the digital divide as a problem of access, we see government and industry as the responsible party for the addressing the issue. If DD as skills issue, we place the onus on learning how to manage on individuals and families.
p. 196 beyond digital natives

Palfrey, J., & Gasser, U. (2008). Born Digital: Understanding the First Generation of Digital Natives (1 edition). New York: Basic Books.

John Palfrey, Urs Gasser: Born Digital
Digital Natives share a common global culture that is defined not by age, strictly, but by certain attributes and experience related to how they interact with information technologies, information itself, one another, and other people and institutions. Those who were not “born digital’ can be just as connected, if not more so, than their younger counterparts. And not everyone born since, say 1982, happens to be a digital native.” (see also https://blog.stcloudstate.edu/ims/2018/04/15/no-millennials-gen-z-gen-x/

p. 197. digital native rhetoric is worse than inaccurate: it is dangerous
many of the media literacy skills needed to be digitally savvy require a level of engagement that goes far beyond what the average teen pick up hanging out with friends on FB or Twitter. Technical skills, such as the ability to build online spaces requires active cultivation. Why some search queries return some content before others. Why social media push young people to learn how to to build their own systems, versus simply using a social media platforms. teens social status and position alone do not determine how fluent or informed they are via-a-vis technology.
p. 199 Searching for a public on their own

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Daum, M. (2018, August 24). My Affair With the Intellectual Dark Web – Great Escape. Retrieved October 9, 2018, from https://medium.com/s/greatescape/nuance-a-love-story-ae6a14991059

the intellectual dark web

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more on media literacy in this IMS blog
https://blog.stcloudstate.edu/ims?s=media+literacy

fake news in this IMS blog
https://blog.stcloudstate.edu/ims?s=fake+news

media literacy and fake news

Fight Fake News: Media Literacy for Students

Monday, October 15, 2018 @ 4:00 pm – 5:00 pm EDT

Fight Fake News

Presented by Tiffany Whitehead, School Librarian, Episcopal School of Baton Rouge, LA

Sponsored by Britannica Digital Learning

REGISTER HERE

JOIN THE LIVE SESSION

Teaching news literacy is more necessary and challenging than ever in a world where news is delivered at a constant pace from a broad range of sources. Since social media and filter bubbles can make it challenging to access unbiased, factual information, we must equip students to be critical as they access news sources for a variety of purposes. This live, interactive edWebinar will give an overview of the phenomenon of fake news going viral and tools educators can use to help students develop news literacy skills.

Tiffany Whitehead, School Librarian at Episcopal School of Baton Rouge in Louisiana, will share:

  • A strategy to develop fun, original lessons about media literacy
  • Fresh approaches that move students towards better news smarts
  • Three CCSS-aligned sample lesson plans for middle and high school classrooms
  • Teacher and librarian collaboration opportunities that support powerful student outcomes

Elementary through higher education level teachers, librarians, and school and district leaders will benefit from attending this session. There will be time to get your questions answered after Tiffany’s presentation.

Tiffany WhiteheadAbout the Presenter
Tiffany Whitehead, aka the Mighty Little Librarian, is an obsessive reader, social media user, and technology geek. She is the director of library at Episcopal School of Baton Rouge, Louisiana. Tiffany earned her undergraduate degree in elementary education and School Library Certification from Southeastern Louisiana University, and her graduate degree in educational technology leadership from Northwestern State University. She has served as the president for ISTE’s Librarians Network and was recognized as one of ISTE’s 2014 Emerging Leaders. Tiffany is National Board Certified in Library Media and was named one of the 2014 Library Journal Movers & Shakers. She was the 2016 recipient of the Louisiana Library Media Specialist Award. She frequently speaks at local, state, and national conferences, sharing her passion for libraries and educational technology.

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Webinar notes

Definitions:

Media Literacy,

News Literacy

Fake News

Echo Chamber

https://www.buzzfeednews.com/article/craigsilverman/viral-fake-election-news-outperformed-real-news-on-facebook

https://www.allsides.com/media-bias/media-bias-ratings

Fight The Fake: Fuel discussions with YouTube: https://britannicalearn.com/blog/fight-the-fake-youtube/

https://www.allsides.com/media-bias/media-bias-ratings

https://www.snopes.com/

https://www.britannica.com/insights

http://stxavier.libguides.com/news/factcheck

https://newseumed.org/curated-stack/media-literacy-resources

https://www.wnyc.org/story/breaking-news-consumers-handbook-pdf/

https://www.csuchico.edu/lins/handouts/eval_websites.pdf

Online CRAAP test: https://docs.google.com/forms/d/e/1FAIpQLSdkWvyWZc7CE5fnYjCZww0IJLYH0sqxPRkmL8eS71uY1JNh1g/viewform?c=0&w=1

http://factitious.augamestudio.com/#/

Curriculum sources

How to choose your news Damon Brown: https://ed.ted.com/lessons/how-to-choose-your-news-damon-brown

Common Sense Media: Digital citizenship curriculum.

Newseum ed:

http://www.choices.edu/ Brown U Filtering News and Information

above the news: https://www.youtube.com/channel/UC4K10PNjqgGLKA3lo5V8KdQ

06/2017 Homepage

https://www.amazon.com/Fact-Vs-Fiction-Teaching-Critical/dp/1564847047

https://newsela.com/

I’m now avoiding the term bias (too loaded and my kids automatically think “bad”). “Perspective” works better with my kids.

http://www.kappanonline.org/breakstone-need-new-approach-teaching-digital-literacy/

Filter Bubbles, Eli Pariser, TED talk https://www.ted.com/talks/eli_pariser_beware_online_filter

Credible Sources:

Circular Reporting

https://www.allsides.com/media-bias/media-bias-ratings

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more on fake news in this IMS blog
|https://blog.stcloudstate.edu/ims?s=fake+news

 

 

Social Media to organize info

Rethinking Social Media to Organize Information and Communities eCourse

https://www.alastore.ala.org/content/rethinking-social-media-organize-information-and-communities-ecourse

Tired of hearing all the reasons why you should be using Twitter, Facebook, LinkedIn, and other popular social media tools? Perhaps it’s time to explore social media tools in a supportive and engaging environment with a keen eye toward using those tools more effectively in your work.

Join us and social media guru and innovator Paul Signorelli in this four-week, highly-interactive eCourse as he explores a variety of social media tools in terms of how they can be used to organize information and communities. Together, you will survey and use a variety of social media tools, such as Delicious, Diigo, Facebook, Goodreads, Google Hangouts, LibraryThing, Pinterest, Twitter, and more! You will also explore how social media tools can be used to organize and disseminate information and how they can be used to foster and sustain communities of learning.

After participating in this eCourse, you will have an:

  • Awareness of how social media tools can be used to support the work you do with colleagues and other community stakeholders in fostering engagement through onsite and online communities
  • Increased ability to identify, explore, and foster the use of social media tools that support you and those you serve
  • Increased ability to use a variety of social media tools effectively in your day-to-day work

Part 1: Using Social Media Tools to Organize and Provide Access to Information
Delicious, Diigo, Goodreads, LibraryThing, and other tagging sites

Part 2: Organizing, Marketing, and Running Programs
Facebook, Pinterest, and other tools for engagement

Part 3: Expanding and Analyzing Community Impact
Twitter, Storify, and other microblogging resources

Part 4: Sustaining Engagement with Community Partners
Coordinating your presence and interactions across a variety of social media tools

trainer-instructional designer-presenter-consultant. Much of his work involves fostering community and collaboration face-to-face and online through libraries, other learning organizations, and large-scale community-based projects including San Francisco’s Hidden Garden Steps project, which has its origins in a conversation that took place within a local branch library. He remains active on New Media Consortium Horizon Report advisory boards/expert panels, in the Association for Talent Development (ATD–formerly the American Society for Training & Development), and with the American Library Association; adores blended learning; and remains a firm advocate of developing sustainable onsite and online community partnerships that meet all partners’ needs. He is co-author of Workplace Learning & Leadership with Lori Reed and author of the upcoming Change the World Using Social Media (Rowman & Littlefield, Autumn 2018).

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more on social media in libraries
https://blog.stcloudstate.edu/ims?s=social+media+library

 

social media and K12

Common Sense Media: the new report, titled “Social Media, Social Life: Teens Reveal Their Experiences,” was released Monday. It’s the first update of a 2012 survey by the same name, creating a unique window through which to view the rapid, dramatic shifts in how teenagers communicate and relate to each other.

Among the most striking findings:

  • 70 percent of teens now say they use social media more than once a day, compared to 34 percent of teens in 2012.
  • Snapchat is now the most popular social media platform among teens, with 41 percent saying it’s the one use most frequently.
  • 35 percent of teens now say texting is their preferred mode of communication with friends, more than the 32 percent who prefer in-person communication. In 2012, 49 percent of teens preferred in-person communication.
  • One-fourth of teens say using social media makes them feel less lonely, compared to 3 percent who say it makes them feel more lonely.
  • Nearly three-fourths of teens believe tech companies manipulate them to get them to spend more time on their devices and platforms.

Back in 2012, Facebook dominated the landscape, and social media was something for teens to periodically check in on.

In 2018, though, “social media” is no longer a monolith. Teens now communicate, express themselves, share experiences and ideas, rant, gossip, flirt, plan, and stay on top of current events using a mix of platforms that compete ferociously for their attention.

Sixty-three percent of teens say they use Snapchat, and 41 percent say it’s the platform they use most frequently.

Instagram, meanwhile, is used by 61 percent of teens.

And Facebook’s decline among teens has been “precipitous,” according to the new report. Just 15 percent of teens now say Facebook is their main social media site, down from 68 percent six years ago

For many teens, social media is the primary vehicle for organizing and participating in their social lives.

Before rushing to discourage social media use, Robb said, grown-ups should think twice.

A recent survey by the Education Week Research Center, for example, found that more than half of U.S. K-12 school principals are ‘extremely concerned’ about their students’ social media use outside the classroom.

Digital distractions, for example, are clearly a problem, and teens have a “decidedly mixed track record” at regulating their own social media usage

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more on social media in education in this IMS blgo
https://blog.stcloudstate.edu/ims?s=social+media+education

student-centered social media policy

How to Craft Useful, Student-Centered Social Media Policies

08/09/18  Tanner Higgin

https://thejournal.com/articles/2018/08/09/how-to-craft-useful-student-centered-social-media-policies.aspx

Whether your school or district has officially adopted social media or not, conversations are happening in and around your school on everything from Facebook to Snapchat.

Use policy creation as an opportunity to take inventory of your students’ needs, how social media is already being used by your teachers, and how policy can support both responsibly.

1. Create parent opt-out forms that specifically address social media use.

2. Establish baseline guidelines for protecting and respecting student privacy.

3. Make social media use transparent to students

4. Most important: As with any technology, attach social media use to clearly articulated goals for student learning

Moving from Policy to Practice

Social media isn’t a novel phenomenon requiring separate attention. Ed tech, and the tech world in general, wants to tout every new development as a revolution. Most, however, are an iteration. While we get caught up re-inventing everything to wrestle with a perceived social media sea change, our students see it simply as a part of school life.

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more on social media in education in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+education

 

teen use of phones

Teens worry they use phones too much

Andrew M. Seaman

https://www.linkedin.com/feed/news/teens-worry-they-use-phones-too-much-2251987/

Roughly half of U.S. teens say they spend too much time on their cellphones, according to research from Pew. About the same proportion of teens report taking steps to limit their use of the devices. Another survey found that about two-thirds of parents also worry their children spend too much time in front of screens; nearly 60% of parents report setting screen time restrictions for their children. The findings come as some technology companies introduce features to cut back on phone addiction.

https://www.linkedin.com/feed/update/urn%3Ali%3Aactivity%3A6438043256424054784?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BK6U2j7wPTx2kZp6R0t9WBg%3D%3D&licu=urn%3Ali%3Acontrol%3Ad_flagship3_profile_view_base-view_activity_details

http://www.pewinternet.org/2018/08/22/how-teens-and-parents-navigate-screen-time-and-device-distractions/

Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones. Some 52% of U.S. teens report taking steps to cut back on their mobile phone use, and similar shares have tried to limit their use of social media (57%) or video games (58%), a new Pew Research Center survey finds.

Overall, 56% of teens associate the absence of their cellphone with at least one of these three emotions: loneliness, being upset or feeling anxious. Additionally, girls are more likely than boys to feel anxious or lonely without their cellphone.

The vast majority of teens in the United States have access to a smartphone, and 45% are online on a near constant basis. The ubiquity of social media and cellphones and other devices in teens’ lives has fueled heated discussions over the effects of excessive screen time and parents’ role in limiting teens’ screen exposure. In recent months, many major technology companies, including Google and Apple, have announced new products aimed at helping adults and teens monitor and manage their online usage.

Girls are somewhat more likely than boys to say they spend too much time on social media (47% vs. 35%).

Meanwhile, 31% of teens say they lose focus in class because they are checking their cellphone – though just 8% say this often happens to them, and 38% say it never does.

Girls are more likely than boys to express feelings of anxiety (by a 49% to 35% margin) and loneliness (by a 32% to 20% margin) when they do not have their phone with them.

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more on contemplative computing in this iMS blog
https://blog.stcloudstate.edu/ims?s=contemplative+computing

Media Manipulation and Disinformation Online

A Review of ‘Media Manipulation and Disinformation Online’

In Media Manipulation and Disinformation Online, Marwick and Lewis (2017) of the Data & Society Research Institute described the agents of media manipulation, their modus operandi, motivators, and how they’ve taken advantage of the vulnerability of online media. The researchers described the manipulators as right-wing extremists (RWE), also known as alt-right, who run the gamut from sexists (including male sexual conquest communities) to white nationalists to anti-immigration activists and even those who rebuke RWE identification but whose actions confer such classification. These manipulators rally behind a shared belief on online forums, blogs, podcasts, and social media through pranks or ruinous trolling anonymity, usurping participatory culture methods (networking, humor, mentorship) for harassment, and competitive cyber brigades that earn status by escalating bullying such as the sharing of a target’s private information.

Marwick and Lewis reported on how RWE groups have taken advantage of certain media tactics to gain viewers’ attention such as novelty and sensationalism, as well as their interactions with the public via social media, to manipulate it for their agenda. For instance, YouTube provides any individual with a portal and potential revenue to contribute to the media ecosystem. The researchers shared the example of the use of YouTube by conspiracy theorists, which can be used as fodder for extremist networks as conspiracies generally focus on loss of control of important ideals, health, and safety.

One tactic they’re using is to package their hate in a way that appeals to millennials. They use attention hacking to increase their status such as hate speech, which is later recanted as trickster trolling all the while gaining the media’s attention for further propagation

SHARED MODUS OPERANDI

Marwick and Lewis reported the following shared tactics various RWE groups use for online exploits:

  • Ambiguity of persona or ideology,
  • Baiting a single or community target’s emotions,
  • Bots for amplification of propaganda that appears legitimately from a real person,
  • “…Embeddedness in Internet culture… (p. 28),”
  • Exploitation of young male rebelliousness,
  • Hate speech and offensive language (under the guise of First Amendment protections),
  • Irony to cloak ideology and/or skewer intended targets,
  • Memes for stickiness of propaganda,
  • Mentorship in argumentation, marketing strategies, and subversive literature in their communities of interest,
  • Networked and agile groups,
  • “…Permanent warfare… (p.12)” call to action,
  • Pseudo scholarship to deceive readers,
  • “…Quasi moral arguments… (p. 7)”
  • Shocking images for filtering network membership,
  • “Trading stories up the chain… (p. 38)” from low-level news outlets to mainstream, and
  • Trolling others with asocial behavior.

teenagers in Veles, Macedonia who profited around 16K dollars per month via Google’s AdSense from Facebook post engagements

a long history of mistrust with mainstream media

If you’re a college instructor of communications or teach digital literacy as a librarian, see the corresponding syllabus for this article. It provides discussion questions and assignments for teaching students about media manipulation. To teach your students how to combat fake news online, see my post on Navigating Post-Truth Societies: Strategies, Resources, and Technologies.

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more on fake news in this iMS blog
https://blog.stcloudstate.edu/ims?s=fake+news

social media engage students

Social media, digital tools needed to engage Gen Z students

https://www.educationdive.com/news/social-media-digital-tools-needed-to-engage-gen-z-students/529403/

Colleges are increasingly using social media and other digital techniques to work with a new generation of students who want authentic connections to help them feel less isolated, as well as structures to support​ an efficient and driven job search and their desire to change the world,according to The New York Times.

social media adoption education

Arshad, M., & Akram, M. S. (2018). Social Media Adoption by the Academic Community: Theoretical Insights and Empirical Evidence From Developing Countries. The International Review of Research in Open and Distributed Learning, 19(3). Retrieved from http://www.irrodl.org/index.php/irrodl/article/view/3500
Building on the social constructivist paradigm and technology acceptance model, we propose a conceptual model to assess social media adoption in academia by incorporating collaboration, communication, and resource sharing as predictors of social media adoption, whereas perceived ease of use and perceived usefulness act as mediators in this relationship.
According to the latest social media statistics, there are more than 2 billion Facebook users, more than 300 million Twitter users, more than 500 million Google+ users, and more than 400 million LinkedIn users (InternetLiveStats, 2018).
although social media is rapidly penetrating into the society, there is no consensus in the literature on the drivers of social media adoption in an academic context. Moreover, it is not clear how social media can impact academic performance.
Social media platforms have significant capability to support the social constructivist paradigm that promotes collaborative learning (Vygotsky, 1978).
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technology acceptance model (https://en.wikipedia.org/wiki/Technology_acceptance_model):
  • Perceived usefulness (PU) – This was defined by Fred Davis as “the degree to which a person believes that using a particular system would enhance his or her job performance“.
  • Perceived ease-of-use (PEOU) – Davis defined this as “the degree to which a person believes that using a particular system would be free from effort” (Davis 1989).

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). USER ACCEPTANCE OF INFORMATION TECHNOLOGY: TOWARD A UNIFIED VIEW. MIS Quarterly27(3), 425-478.
http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3daph%26AN%3d10758835%26site%3dehost-live%26scope%3dsite
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proposing a Social Media Adoption Model (SMAM) for the academic community

Social media platforms provide an easy alternative, to the academic community, as compared to official communications such as email and blackboard. my note: this has been established as long as back as in 2006 – https://www.chronicle.com/article/E-Mail-is-for-Old-People/4169. Around the time, when SCSU announced email as the “formal mode of communication).Thus, it is emerging as a new communication and collaboration tool among the academic community in higher education institutions (Roblyer, McDaniel, Webb, Herman, & Witty, 2010). Social media has greatly changed the communication/feedback environment by introducing technologies that have modified the educational perspective of learning and interacting (Prensky, 2001).

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Theory of Reasoned Action : https://en.wikipedia.org/wiki/Theory_of_reasoned_action
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the Theory of Reasoned Action (Fishbein & Ajzen, 1975) and the Technology Acceptance Model (Davis, 1989) have been used to assess individuals’ acceptance and use of technology. According to the Technology Acceptance Model, perceived usefulness and perceived ease are the main determinants of an individual’s behavioral intentions and actual usage (Davis, 1989).

Perceived usefulness, derived from the Technology Acceptance Model (TAM), is the particular level that an individual perceives that they can improve their job performance or create ease in attaining the targeted goals by using an information system. It is also believed to make an individual free from mental pressure (Davis, 1989).

Perceived ease of use can be defined as the level to which an individual believes that using a specific system will make a task easier (Gruzd, Staves, & Wilk, 2012) and will reduce mental exertion (Davis, 1989). Venkatesh (2000) posits this construct as a vital element in determining a user’s behavior toward technology. Though generally, there is consensus on the positive effect of perceived ease of use and perceived usefulness on users’ attitude towards social media, it is not yet clear which one of these is more relevant in explaining users’ attitude towards social media in the academic community (Lowry, 2002). Perceived ease of use is one of the eminent behavioral beliefs affecting the users’ intention toward technology acceptance (Lu et al., 2005). The literature suggests that perceived ease of use of technology develops a positive attitude toward its usage (Davis, 1989).

Collaborative learning is considered as an essential instructional method as it assists in overcoming the communication gap among the academic community (Bernard, Rubalcava, & St-Pierre, 2000). The academic community utilizes various social media platforms with the intention to socialize and communicate with others and to share common interests (Sánchez et al., 2014; Sobaih et al., 2016). The exchange of information through social media platforms help the academic community to develop an easy and effective communication among classmates and colleagues (Kaplan & Haenlein, 2010). Social media platforms can also help in developing communities of practice that may help improve collaboration and communication among members of the community (Sánchez et al., 2014). Evidence from previous work confirms that social media platforms are beneficial to college and university students for education purposes (Forkosh-Baruch & Hershkovitz, 2012). Due to the intrinsic ease of use and usefulness of social media, academics are regularly using information and communication technologies, especially social media, for collaboration with colleagues in one way or the other (Koh & Lim, 2012; Wang, 2010).

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more about social media in education in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+education

social media addiction

Social media copies gambling methods ‘to create psychological cravings’

Methods activate ‘same brain mechanisms as cocaine’ and leads to users experiencing ‘phantom’ notification buzzing, experts warn

https://www.theguardian.com/technology/2018/may/08/social-media-copies-gambling-methods-to-create-psychological-cravings

Social media platforms are using the same techniques as gambling firms to create psychological dependencies and ingrain their products in the lives of their users, experts warn.

atasha Schüll, the author of Addiction by Designwhich reported how slot machines and other systems are designed to lock users into a cycle of addiction.

Whether it’s Snapchat streaks, Facebook photo-scrolling, or playing CandyCrush, Schüll explained, you get drawn into “ludic loops” or repeated cycles of uncertainty, anticipation and feedback — and the rewards are just enough to keep you going.

Like gambling, which physically alters the brain’s structure and makes people more susceptible to depression and anxiety, social media use has been linked to depression and its potential to have an adverse psychological impact on users cannot be overlooked or underestimated.

Tech insiders have previously said “our minds can be hijacked” and that Silicon Valley is addicting us to our phones, while some have confessed they ban their kids from using social media.

However, the number of monthly active users of Facebook hit 2.13 billion earlier this year, up 14% from a year ago. Despite the furore around its data privacy issues, the social media monolith posted record revenues for the first quarter of 2018, making $11.97bn, up 49% on last year.

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more on addiction in this IMS blog
https://blog.stcloudstate.edu/ims?s=addiction

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