#2: New Platform Features Spur Millennial Adoption
Facebook – An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.
Instagram –
Twitter –
Snapchat –
#3: Millennials Prefer Indirect Sales Messages
These days, the preferred formats are content marketing and influencer marketing.
the old “sell without selling” idea.
In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.
Twitter is updating its top search results so that tweets will be ranked based on relevance instead of by time, bringing those search results in line with what users have experienced on their timeline for the past 10 months. Based on early trials, the company claims there has been more engagement in search results and tweets, with more time spent using the service.
In February, Twitter announced that it was shaking up the user timeline for everyone. Previously, it had offered the algorithmic change as an opt-in program, but it became mandatory a month later. The effort was intended to make the service more appealing to new and casual users,
Twitter’s search was broken into various categories, such as most popular or the latest (a live stream), and segmented by people, photos, videos, and more. Now it appears that there’s one more signal being used to algorithmically control how at least the top tweets are shown to you.
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more about Twitter in this IMS blog
instructors have to take device choices into consideration when they’re choosing apps
2) Teach Not Just for Consumption but for Curation
Students use their phones to capture video or audio interviews and post them to Twitter’s live streaming service, Periscope, at various times throughout the course.
3) Try Texting for Exam Review
As an alternative, he began texting review questions every few hours for the next exam and found that he was getting a “much higher frequency of interaction.” Teacher Text, as he called it, never supplied the answers, just questions — sometimes multiple choice and other times open-ended. To keep students’ interest, he’d use at least a few of those questions on the actual test. “They’re going to be more inclined to pay attention to every question because I may give them 50 questions of review and have four or five of those on the test,” he said.
The result: “Grades started to climb pretty quickly.”
4) Perform Safe Texting, but Try It Everywhere
adopted remind from iKeepSafe, a free service that provides an interface between the teacher and the students for the purposes of texting. The tool has simplified the process of instructor texting, a practice that has overall helped students “to feel more connected.”
5) Fit Your Mobile Approach to Your Subject
[flashcard apps] like Quizlet and StudyBlue that can replicate the ongoing study or rehearsal of learning
might stream a quick lesson on the fly through Periscope or hold a 15-minute class discussion through a chat on Twitter.
“I’ll just say, ‘Here’s my hashtag, and I’m going to be live here at 9 to 9:15 p.m. Central time,'” he explained. He typically intends to broadcast a question about every five minutes and allow people to respond. “It’s interesting. You shoot out one question and you get bombarded. People are putting resources in there. In 15 minutes, I’ve barely gotten two questions off. But they have the hashtag and they can go back and harvest the resources that other people put up.”
social media has a strong return on investment (ROI) – how to
Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.
social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.
Some of the raw social media data can include:
Shares
Likes
Mentions
Impressions
Hashtag usage
URL clicks
Keyword analysis
New followers
Comments
Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.
Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).
Twitter Analytics
Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
Followers: Total number of Twitter followers.
Link Clicks: Total number of URL and hashtag links clicked.
Mentions: How many times your @username was mentioned by others.
Profile Visits: Total Twitter profile visits.
Replies: How many times people replied to your Tweets.
Retweets: Total Retweets received by others.
Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
Tweets: How many Tweets you’ve posted.
LinkedIn Analytics
Here are the top LinkedIn metrics:
Clicks: Total clicks on a post, company name or logo.
Engagement: Total interactions divided by number of impressions.
Followers: Total number of new followers through a sponsored update.
Impressions: Total times your update was visible to other users.
Interactions: Total number of comments, likes, comments and shares.
Google Analytics
Average Session Duration: Average session times users spend on your site.
Bounce Rate: Percentage of users leaving your site after one page view.
New Users: Total number of new users coming to your site for the first time.
Pages / Session: Average number of pages a user views each session.
Pageviews: Number of pages loaded or reloaded in a browser.
Sessions: Total times when users are active on your site.
need to decipher what’s most important.
If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.
For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:
Launch
Management
Optimization
41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.
Over the past few years, Twitter’s status as a platform for public debate is a dog-whistle platitude that has become the gilded shield of First-Amendment-waving journalists everywhere, like our very own #NotAllMen hashtag, to justify the mishandling – and, in some cases, even endangerment – of our sources for digital stories (and, yes, tweets should be considered sources).
Twitter is “making your twitter.com timeline more immersive by uncropping photos, so you can experience and present them as they were meant to be viewed.”
Facebook Provides New Admin Tools for Managing Page Communication: Facebook is “giving admins more control over their Page’s responsiveness badge” and rolling out “new features that make it easier than ever for Page admins to manage both the public and private interactions they receive.”
