opportunity to build a sense of community between the library and its users
the variability of skills across library staff for using social media effectively, striking the right tone between professional and personal, coordinating activities across the institution to avoid duplication
maintaining visibility for the library brand and copyright issues relating to hosting library resources on social media sites
Policies and management:
Librarians are divided on the benefits of introducing formalized social media policies and plans. About a third of libraries responding to the Taylor & Francis survey had a policy in place, but over 40% had no plans to introduce one
Some believe that representing the library as a professional function with a
consistent tone is the priority, while others believe that a more human approach is important, with individual staff free to bring their own ideas and personalities to social media activities.
Effectiveness and assessment:
difficult to prove return on effort and that the time required to do this was a major barrier to more comprehensive analysis of impact
framework for evaluation, so it is likely that assessment against commonly agreed metrics will become an increasingly important part of social media activity within the library in the near future
Current Social Media Practices:
In a study from the mid 2000s (Cantrell and Havens1 ), most library directors in the US when questioned about social media said they did not think that libraries had a role in social networking
A more recent study from 2012 (Kai-Wah Chu and Du4) shows how use of social media by the library has now become mainstream. In this survey of libraries in Asia, North America and Europe, 71% were found to be using social media tools with a further 13% saying they planned to use them
Advantages of using social media
n Financially the costs of using social media are perceived to be low;
n It requires little training;
n It promotes library services and disseminates news quickly, delivering this information more directly to library users;
n It increases engagement and interactions with library users;
n It helps gather feedback to enhance user services;
n The promotion of library holdings via social media can help increase usage of content;
n It enhances communication both within the library and with other departments;
n It can be used for outreach activities through onward sharing, well beyond the institution itself, helping build connections and reputation more broadly
Social Media Objectives: graph on page 8 of the PDF document:
A To promote events
B To promote library services
C To promote resources/collections at the library
D To update on library refurbishments
E To promote new acquisitions
F To promote library guides, exhibition guides
G To connect with new students joining the university
H To engage with the academic community
I To connect with the wider community beyond the university e.g. the town in which the institution is based
J To connect with distance learners
K As a customer services tool- complaints, suggestions, enquiries, feedback
L To highlight subject specific information
M To connect with potential students
N As a teaching tool to promote information literacy, technology and writing tips (not library based)
O To promote courses
P As a research tool to locate official documents and studies
From UK-based focus group: “The library is a programme, not just a building.”
Channel preferences: Graph on page 10 of the PDF document
SOCIAL MEDIA USES Table on p 13 of the PDF document
Twitter n Distribute library news and information
n Provide customer service
n Build connections with researchers
n Build connections with other librarians and institutions
Facebook n Distribute library news and information
n More social and less formal than Twitter – share photographs and run competitions
n Arrange events including tracking RSVPs and sending event updates
n Engagement with students
Pinterest n Promote general library collections, digital and archive special collections and information literacy
n Set up of online repositories for students to pin researched references as part of
collaborative group work
n Display book titles to save time browsing and promote new titles
n Provide an arena for students and course leaders to pin reviewed and recommended reading
for a particular topic
n Develop communities with other online libraries
YouTube n Streaming film collections
n Instructional ‘how to’ videos teaching information literacy skills and how to use library
services and resources
There are also a number of other social media products that are being used by librarians that reflect regional
preferences and the need for the specific functions offered by niche applications.
Collection usage and discovery: Graph on p. 15
Teaching and learning
From US-based librarian interview: “The trend in education now is to create environments that foster collaborative learning. Faculty have ditched textbooks and course management systems in exchange for a Facebook page for their class, or a wiki, or a blog. These online environments are fun; students already know how to use them and are more motivated to comment, discuss and share in these environments than a dry CMS.”
Social media policies and management, p. 18
73% of respondents stating that they believed more roles dedicated to social media would appear in the library in the future.
Effectiveness of social media
From UK focus group: “We keep track of something particularly successful, then we redo the campaign 6 months later.”
From US focus group: “We have very few interactions with anyone on our Twitter feed.”
“Twitter is definitely the best platform, because we hashtag all of our posts with the keyword
of the publication, and so for the academic audience, once they click it’s going to pull up all
of the similar publications under that topic.
Promoting library social media channels
From UK focus group:
“We retweet each other to encourage new followers.” My note: Suggested by me regarding SCSU_Library for Twitter and Pinterest and SCSUTechinstruct but “considered” (in local lingo, slow death of the idea)
EDU 2.0 is a lot like online course management systems Blackboard and Moodle, but with a couple of distinct advantages. First, teachers can share their lesson plans, quizzes, videos, experiments and other resources in a shared library that currently hosts more than 15,000 pieces of content. Second, a community section allows teachers and students to network and collaborate with other members who share the same educational interests. And third, everything is hosted in the cloud for free.
The popular visual organizing and sharing tool Symbaloo launched its “EDU” version last month. According to the company, 50,000 teachers are already using Symbaloo to organize classroom resources. The new EDU version comes with academic subject-specific resource pages or “webmixes” and top tools like TeacherTube, Slideshare, Google Docs, Flickr and more are fully embeddable. Teachers with a “Free Plus” account can add their school logo and customize the links. The site also allows students to easily share their Symbaloo pages and projects with classmates.
This app gives teachers four discussion format choices. Students can either agree or disagree with a statement, answer a multiple choice question, post responses, or have the choice between adding a new response or voting for someone else’s response. Teachers can add photos or videos to their prompts and all of the discussions take place on one class page.
This WordPress-like blogging platform only supports educational content and thus, unlike WordPress, usually isn’t blocked by school filters. Since 2005, it has hosted more than a million blogs from students and teachers.
Kidblog is a bit more specific than Edublogs. There are fewer options to adjust the appearance of the main page, and it’s hard to use the platform for anything other than as a system for managing individual class blogs. The homepage serves as a catalog of student blogs on the right with a recent post feed on the left.
Teachers can also control how private they want the blogs to be. They can keep them student-and-teacher only, allow parents to log in with a password, or make them open to the public.
Edmodo looks and functions much like Facebook. But unlike Facebook, it’s a controlled environment that teachers can effectively leverage to encourage class engagement. The platform allows teachers and students to share ideas, files and assignments on a communal wall. Teachers can organize different groups of students and monitor them from the same dashboard. Once they’ve organized classes, they can post assignments to the wall and grade them online. They can then archive the class groups and begin new ones.
7. TeacherTube and SchoolTube and YouTube
As the name implies, TeacherTube is YouTube for teachers. It’s a great resource for lesson ideas but videos can also be used during class to supplement a lecture. For instance, you can let Mrs. Burk rap about perimeters if you like her idea but lack the rhyming skills to pull it off yourself. This site also has a crowdsourced stock of documents, audio and photos that can be added to your lesson plans. Unfortunately, every video is preceded by an ad.
SchoolTube is another YouTube alternative. Unlike other video sharing sites, it is not generally blocked by school filters because all of its content is moderated.
The original, generic YouTube also has a bevy of teacher resources, though it’s often blocked in schools. Khan Academy consistently puts out high-quality lessons for every subject, but a general search on any topic usually yields a handful of lesson approaches. Some of the better ones are indexed onWatchKnow.
Baron, S., Richardson, B., Earles, D., & Khogeer, Y. (2011). Harketing academics and practitioners: Towards togetherness. Journal Of Customer Behaviour, 10(3), 291-304. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dbuh%26AN%3d70255915%26site%3deds-live%26scope%3dsite
The discussion points to the need for new ways of making academic research accessible if it is to have a greater impact on practice. Accessibility should not be at the expense of normal, academic rigour. It could take various forms such as new submission categories for journal. articles, the development of new blogging communities, and other means of fostering the practitioner/academic dialogue. The paper concludes by requesting the engagement of the entire marketing community to participate in a new discussion group onLinkedIn that has been specifically set up to foster dialogue and encourage progress
Paul, J., Baker, H. M., & Cochran, J. (2012). Effect of online social networking on student academic performance.Computers In Human Behavior, 28(6), 2117-2127. doi:10.1016/j.chb.2012.06.016 http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d79561025%26site%3deds-live%26scope%3dsite
#SocialMedia and students place a higher value on the technologies their instructors use effectively in the classroom. a negative impact of social media usage on academic performance. rather CONSERVATIVE conclusions.
Students should be made aware of the detrimental impact of online social networking on their potential academic performance. In addition to recommending changes in social networking related behavior based on our study results, findings with regard to relationships between academic performance and factors such as academic competence, time management skills, attention span, etc., suggest the need for academic institutions and faculty to put adequate emphasis on improving the student’s ability to manage time efficiently and to develop better study strategies. This could be achieved via workshops and seminars that familiarize and train students to use new and intuitive tools such as online calendars, reminders, etc. For example, online calendars are accessible in many devices and can be setup to send a text message or email reminder of events or due dates. There are also online applications that can help students organize assignments and task on a day-to-day basis. Further, such workshops could be a requirement of admission to academic programs. In the light of our results on relationship between attention span and academic performance, instructors could use mandatory policies disallowing use of phones and computers unless required for course purposes. My note: I completely disagree with the this decision: it can be argued that instructors must make their content delivery more engaging and thus, electronic devices will not be used for distraction.
Beech, M. (2014). Key Issue – How to share and discuss your research successfully online. Insights: The UKSG Journal, 27(1), 92-95. doi:10.1629/2048-7754.142 http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dlxh%26AN%3d94772771%26site%3deds-live%26scope%3dsite
the dissemination of academic research over the internet and presents five tenets to engage the audience online. It comments on targeting an audience for the research and suggests the online social networks Twitter,LinkedIn, and ResearchGate as venues. It talks about the need to relate work with the target audience and examines the use of storytelling and blogs. It mentions engaging in online discussions and talks about open access research
Zohoorian-Fooladi, N., & Abrizah, A. A. (2014). Academic librarians and their social media presence: a story of motivations and deterrents. Information Development, 30(2), 159-171. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dllf%26AN%3d95801671%26site%3deds-live%26scope%3dsite
Librarians also believed that social media tools are suitable not only to communicate with users but also
to facilitate the interaction of librarians with each other by creating librarian groups.
Librarians also believed that social media tools are suitable not only to communicate with users but also
to facilitate the interaction of librarians with each other by creating librarian groups. (p. 169)
Lilburn, J. (2012). Commercial Social Media and the Erosion of the Commons: Implications for Academic Libraries. Portal: Libraries And The Academy, 12(2), 139-153. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3deric%26AN%3dEJ975615%26site%3deds-live%26scope%3dsite
The general consensus emerging to date is that the Web 2.0 applications now widely used in academic libraries have given librarians new tools for interacting with users, promoting services, publicizing events and teaching information literacy skills. We are, by now, well versed in the language of Web 2.0. The 2.0 tools – wikis, blogs, microblogs, social networking sites, social bookmarking sites, video or photo sharing sites, to name just a few – are said to be open, user-centered, and to increase user engagement, interaction, collaboration, and participation. Web 2.0 is said to “empower creativity, to democratize media production, and to celebrate the individual while also relishing the power of collaboration and social networks.”4 All of this is in contrast with what is now viewed as the static, less interactive, less empowering pre-Web 2.0 online environment. (p. 140)
Taking into account the social, political, economic, and ethical issues associated with Web 2.0, other scholars raise questions about the generally accepted understanding of the benefits of Web 2.0. p. 141
The decision to integrate commercial social media into existing library services seems almost inevitable, if not compulsory. Yet, research that considers the short- and long-term implications of this decision remains lacking. As discussed in the sections above, where and how institutions choose to establish a social media presence is significant. It confers meaning. Likewise, the absence of a presence can also confer meaning, and future p. 149
BROWN, K., LASTRES, S., & MURRAY, J. (2013). Social Media Strategies and Your Library. Information Outlook,17(2), 22-24. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d89594021%26site%3deds-live%26scope%3dsite
Establishing an open leadership relationship with these stakeholders necessitates practicing five rules of open leadership: (1) respecting the power that your patrons and employees have in their relationship with you and others, (2) sharing content constantly to assist in building trust, (3) nurturing curiosity and humility in yourself as well as in others, (4) holding openness accountable, and (5) forgiving the failures of others and yourself. The budding relationships that will flourish as a result of applying these rules will reward each party involved.
Whether you intend it or not, your organization’s leaders are part of your audience. As a result, you must know your organization’s policies and practices (in addition to its people) if you hope to succeed with social media. My note: so, if one defines a very narrow[sided] policy, then the entire social media enterprise is…. Third, be a leader and a follower. My note: not a Web 1.0 – type of control freak, where content must come ONLY from you and be vetoed by you! All library staff have their own login accounts and are expected to contribute to and review
Paul, J., Baker, H. M., & Cochran, J. (2012). Effect of online social networking on student academic performance.Computers In Human Behavior, 28(6), 2117-2127. doi:10.1016/j.chb.2012.06.016 http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d79561025%26site%3deds-live%26scope%3dsite
#SocialMedia and students place a higher value on the technologies their instructors use effectively in the classroom. a negative impact of social media usage on academic performance. rather CONSERVATIVE conclusions.
Students should be made aware of the detrimental impact of online social networking on their potential academic performance. In addition to recommending changes in social networking related behavior based on our study results, findings with regard to relationships between academic performance and factors such as academic competence, time management skills, attention span, etc., suggest the need for academic institutions and faculty to put adequate emphasis on improving the student’s ability to manage time efficiently and to develop better study strategies. This could be achieved via workshops and seminars that familiarize and train students to use new and intuitive tools such as online calendars, reminders, etc. For example, online calendars are accessible in many devices and can be setup to send a text message or email reminder of events or due dates. There are also online applications that can help students organize assignments and task on a day-to-day basis. Further, such workshops could be a requirement of admission to academic programs. In the light of our results on relationship between attention span and academic performance, instructors could use mandatory policies disallowing use of phones and computers unless required for course purposes. My note: I completely disagree with the this decision: it can be argued that instructors must make their content delivery more engaging and thus, electronic devices will not be used for distraction
MANGAN, K. (2012). Social Networks for Academics Proliferate, Despite Some Doubts. Chronicle Of Higher Education, 58(35), A20. http://eds.b.ebscohost.com/eds/detail?vid=5&sid=bbba2c7a-28a6-4d56-8926-d21572248ded%40sessionmgr114&hid=115&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=f5h&AN=75230216 Academia.edu
While Mendeley’s users tend to have scientific backgrounds, Zotero offers similar technical tools for researchers in other disciplines, including many in the humanities. The free system helps researchers collect, organize, share, and cite research sources.
“After six years of running Zotero, it’s not clear that there is a whole lot of social value to academic social networks,” says Sean Takats, the site’s director, who is an assistant professor of history at George Mason University. “Everyone uses Twitter, which is an easy way to pop up on other people’s radar screens without having to formally join a network.
Beech, M. (2014). Key Issue – How to share and discuss your research successfully online. Insights: The UKSG Journal, 27(1), 92-95. doi:10.1629/2048-7754.142 http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dlxh%26AN%3d94772771%26site%3deds-live%26scope%3dsite
the dissemination of academic research over the internet and presents five tenets to engage the audience online. It comments on targeting an audience for the research and suggests the online social networks Twitter,LinkedIn, and ResearchGate as venues. It talks about the need to relate work with the target audience and examines the use of storytelling and blogs. It mentions engaging in online discussions and talks about open access research
Social media and online games have the potential to convey 21st century skills that aren’t necessarily part of school curricula — things like time management, leadership, teamwork and creative problem solving that will prepare teens for success in college and beyond.
When people are forced to deal with a subject that they don’t understand, they often try to gain some sense of control by applying the same rules to it that they’ve seen to work in their area of expertise. This kind of simplistic thinking can be the rot of many mistakes.
Many conventional marketers make this sort of mistake when they try to measure the success of their social media marketing efforts. They use the number of fans or followers that their efforts have gained for the company as the primary yardstick by which to measure their success. They tell themselves that if viewership numbers matter in the television business and circulation numbers matter in newspapers, follower numbers should matter in social media.
In truth, though, it doesn’t matter how large a social footprint you have. You could have thousands of Facebook fans without it making a difference to your business. In social media, what matters is how much people feel compelled to talk about your business by tweeting about it, bringing your business up on Facebook and sharing your videos among their friends. Businesses that truly understand social media marketing use metrics that make sense for social media. They measure brand sentiment, the number of times their customers share their experience with the company’s customer service department and so on.
#2. Setting up too many social network accounts
At one point, IBM discovered that hundreds of their managers had an IBM-branded Twitter presence, each one with his own handle. People who wished to follow IBM on Twitter had no idea which one of these was the real IBM. Top management had to intervene and shut down all but a few accounts.
Managing one social media business account properly can be a huge responsibility by itself. Even large companies often have trouble adequately staffing and running a lone Facebook account. Many small businesses, though, make the mistake of jumping headfirst into every social media platform, major and minor – Google+, Pinterest, Vine, Ning, Tumblr and FourSquare, among others. They only think of how they are stretched too thin after they’ve set up pages everywhere and got a handful of fans. They are then forced to abandon many networks and lose face. The lesson to learn here is that no small business has the resources to run more than one or two social networking accounts.
#3. Making your social presence all about you
Just as no one likes to be around a person who just likes to talk about himself, no one likes hanging around the Facebook page of a brand that can’t get enough of itself.
Brands that have no idea how social networking works jump in thinking that it’s a traditional advertising platform. All they ever give their followers are advertisements and unimpressive discounts to buy stuff with. While it isn’t wrong to get in a little advertising, it won’t do to plan your Facebook content around advertising. Even conventional TV advertising doesn’t work without offering humor, good music and visuals and an interesting plot. If you are going to get your business on a social network, you should concentrate on finding out what kind of content your customer base is interested in and invest in high quality content creation to meet the need.
If nothing else, you should try to make your Facebook presence customer-centric by promptly responding to every comment.
#4. No communication
Businesses run efficiently through division of labor. They create separate departments with specialized knowledge of HR, customer service, marketing and so on. Creating a separate, self-contained department for social networking, though, doesn’t work. Every business needs to involve multiple departments in its social media marketing effort.
The marketing, PR and customer service departments need to be in the loop.
#5. You don’t have a plan
In many companies, the decision to jump on the social bandwagon is an emotional one, not one that’s the result of thinking and planning. This results in a social presence that is always run on improvisation and seat-of-the-pants creativity. An unplanned approach can result in lost opportunities. For instance, if your business doesn’t have an editorial calendar for your social media presence, you may simply neglect to say something important and relevant when the Super Bowl comes around, when the back-to-school shopping season starts and so on.
Effective communication is one critical characteristics of effective and successful school principal. Research on effective schools and instructional leadership emphasizes the impact of principal leadership on creating safe and secure learning environment and positive nurturing school climate (Halawah, 2005, p. 334)
Halawah, I. (2005). The Relationship between Effective Communication of High School Principal and School Climate. Education, 126(2), 334-345.
Selection of school principals in Hong Kong. The findings confirm a four-factor set of expectations sought from applicants; these are Generic Managerial Skills; Communication and Presentation Skills; Knowledge and Experience; and Religious Value Orientation.
Kwan, P. (2012). Assessing school principal candidates: perspectives of the hiring superintendents. International Journal Of Leadership In Education, 15(3), 331-349. doi:10.1080/13603124.2011.617838
Yee, D. L. (2000). Images of school principals’ information and communications technology leadership. Journal of Information Technology for Teacher Education, 9(3), 287–302. https://doi.org/10.1080/14759390000200097
Catano, N., & Stronge, J. H. (2007). What do we expect of school principals? Congruence between principal evaluation and performance standards. International Journal of Leadership in Education, 10(4), 379–399. https://doi.org/10.1080/13603120701381782
Communication can consist of two large areas:
broadcasting information: PR, promotions, notifications etc.
two-way communication: collecting feedback, “office hours” type of communication, backchanneling, etc.
Further communication initiated by/from principals can have different audiences
Reyes, P., & Hoyle, D. (1992). Teachers’ Satisfaction With Principals’ Communication. The Journal of Educational Research, 85(3), 163–168. https://doi.org/10.1080/00220671.1992.9944433
parents: involvement, feeling of empowerment, support, volunteering
students
board members
community
Epstein, J. L. (1995). School/family/community partnerships – ProQuest. Phi Delta Kappan, 76(9), 701.
Others
Communication and Visualization
The ever-growing necessity to be able to communicate data to different audiences in digestible format.
considering the information discussed in class, split in groups of 4 and develop your institution strategy for effective and modern communication across and out of your school.