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Interactive Marketing and Social Media
deCesare, Gina, Miltenoff, Plamen
Section 5, T/TH – 11:00am – 12:15pm and, Section 7, T – 6:oopm – 9:00pm
http://media4.stcloudstate.edu/scsu
- Introduction. Who am I, what I do:
http://lrts.stcloudstate.edu/library/general/ims/default.asp
http://web.stcloudstate.edu/pmiltenoff/lib290/
- What is the purpose of the meeting today: Interactive Marketing and Social Media
- Define top 3 questions on your mind and be ready to share
- PPT, e.g. slide 27, by sharing with the students resources (most of them are infographics,) about best time when to apply social media marketing.
Social Media Examiner has plenty to say about it:
https://blog.stcloudstate.edu/ims/2014/10/01/social-media-management/
- Ideas and directions:
Peruse over the 3 groups of directions and ideas and choose one. Study it. Outline what do you anticipate being useful for your future work. Add at least 3 more ideas of your own, which complement the information from this group of information sources.
https://blog.stcloudstate.edu/ims/2014/09/21/social-media-cocktail/
time-saving social media tools
https://blog.stcloudstate.edu/ims/2014/09/19/time-saving-social-media-tools/
30 Little-Known Features of the Social Media Sites
https://blog.stcloudstate.edu/ims/2014/09/19/social-media-features/
26 Creative Ways to Publish Social Media Updates
https://blog.stcloudstate.edu/ims/2014/08/28/26-creative-ways-to-publish-social-media-updates/
How to Write a Social Media Policy to Empower Employees
https://blog.stcloudstate.edu/ims/2014/07/01/social-media-how-to-write-a-social-media-policy-to-empower-employees/
How to Create Awesome Online Videos: Tools and Software to Make it Easy
https://blog.stcloudstate.edu/ims/2014/06/24/social-media-how-to-create-awesome-online-videos-tools-and-software-to-make-it-easy/
Please look at our blog entry:
https://blog.stcloudstate.edu/ims/2014/09/04/gamification-its-easier-than-you-think/
http://www.gc-solutions.net/blog/gamification-of-the-lms-a-step-towards-evolution-of-the-modern-lms/
my note: article is written for the corporate world, but there is no reason why not apply in higher ed.
While applying gaming in learning content, we create timed quizzes, mazes and other such learning tools, which award the learner points, badges or other collectibles. The same mechanics are employed to embed gamification in our strategy for delivering content. Gamification provides an added incentive for learning, making the process of learning enjoyable through the excitement of built-in gaming elements.
two strongest components that help gaming to deliver effective learning – healthy competition between peers and asense of achievement.
- Certificates
- Collectible points that can be redeemed
- Discounts on new content
- Expert status
- Special privileges in the portal
- Fame on the Social Circuit: Leading professional networking site ‘LinkedIn’ has a popular gamification element that has worked very well among users.
Our WiZDOM LMS v5.0 is a new-age Learning Management System which has the built-in capabilities of gamification to make sure that the learner feels motivated to complete the e-courses and is able to have fun while doing it! But while employing game-based learning within the LMS, a few points need to be kept in mind:
- Know your audience well
- Provide real benefits
- Keep a close eye
- Keep evolving to make it fun
https://www.linkedin.com/pulse/article/20141104142730-79555391-seven-tips-to-creating-a-social-media-listening-strategy
- Conduct a content audit.
- Analyze how and where you are sharing your content. Decide where you need to adjust.
- Determine your target audience and make sure you listen to them and pay attention to what they’re doing, too.
- Monitor for conversations around your brand and industry with online tools and TweetDeck.
- Complaints:
- Praise:
- Inquiries:
- Recommendations/referrals:
- Pay attention to breaking news and leverage your own content appropriately.
- Join and monitor forums where people are talking about your brand. Respond when appropriate.
- Don’t be a robot. Listen to your target audience and those who are similar to your brand. Engage with them.
Engaging Students on Social Media
http://robertbochnak.wordpress.com/2014/10/19/1859/
Mark Feltham
https://www.linkedin.com/pulse/article/20141101222342-20930888-measuring-the-roi-of-social-media
While measuring social media ROI can be tricky, especially since each company has different goals in mind with their campaigns, here are the key metrics that social media marketers should keep in mind:
1. Reach
2. Value of Increased Traffic
3. Conversion Rate
4. Depth of Engagement
5. Cost
http://higheredmanagement.net/2014/10/22/stuck-in-the-90s-online-course-design-in-traditional-higher-education/
Of course, not all aspects of online course design require a team of specialists, a longer development time, and more funding. Some things can be done quickly, cheaply and by individuals with focused skill sets.
But technology can, when built with a deep understanding of how students learn, meet both of these needs. We can build online courses that provide students with hundreds of opportunities to test their knowledge. Using scientifically-based learning analytics, we can provide each learner with immediate, context-specific feedback. We can build software that constantly responds to each student’s cognitive and educational differences and serves up activities that address these differences.
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Michael
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Judith
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Alex
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Maria
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Alex
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Judith
http://www.socialmedianews.com.au/social-media-statistics-australia-september-2014/
1. Facebook – 13,600,000 users (up 200,000)
2. YouTube – 13,100,000 UAVs
3. WordPress.com – 6,000,000
4. Tumblr – 4,600,000
5. LinkedIn – 3,900,000
6. Blogspot – 3,100,000
7. Twitter – 2,791,300 Active Australian Users (see calculation)
8. Instagram – 2,060,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,650,000
10. Yelp – 1,300,000
11. Tinder – 1,250,000 Australian users (my estimation)
12. Snapchat – 1,070,000 Active Australian Users (see calculation).
13. Flickr – 730,000
14. Pinterest – 370,000
15. Reddit – 160,000
16. MySpace – 150,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 51,000
19. Foursquare – 29,000
20. Digg – 19,500
21. Delicious – 19,000
Yesterday, we shared information about the new Coffee App
https://blog.stcloudstate.edu/ims/2014/10/01/coffee-the-app/
which offers easy approach to job search.
Please have the following article regarding LinkedIn and their approach to job search
https://www.insidehighered.com/news/2014/10/02/new-rankings-system-linkedin-based-employment-outcomes-huge-sample
The new Linkedin ranking system (https://www.linkedin.com/edu/rankings/us) tracks the success of college graduates in eight broad career paths, adding weight for jobs deemed “desirable.” It lists the top 25 institutions in each career category.
LinkedIn is ranking only a tiny swath of the academy.
LinkedIn also released a social networking application for prospective students to chat with each other about colleges, and to talk with current students.
Looking for a job or internship? Try Coffee
http://contently.com/strategist/2014/09/29/coffeetheapp-is-the-lovechild-of-tinder-and-linkedin/
the idea that it would be useful to build an app with a similar interface to Tinder, but one that was dedicated to networking instead of hooking up.
https://www.linkedin.com/pulse/article/20140923140336-2484700-behind-the-scenes-how-i-post-on-social-media
Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers.
Method 1: I use a service called MyAlltop, which is a personalized subset of Alltop.com, a collection of over 1,500 topics containing more than 30,000 RSS feeds. My MyAlltop web page contains the last five stories from websites and blogs of organizations
I read MyAlltop and other Alltop pages with my Moto X phone, Nexus 7 tablet, or Nexus 10 tablet. Most of the time I’m accessing it while reading in bed or on a stationary bike because I find selecting material to share an enjoyable and easy task.
When I see a headline that interests me, I click through and scan the full story. If I like the story, I launch the Share menu item in Chrome and share it to a Tumblr blog called Help a Socialist Out (HASO) with only three clicks and no typing. I also use a utility called Andmade to further enhance Android’s sharing ability. Sorry iOS users, but I cannot tell you how to do this. I’ve tried to make this happen with iOS 8, and I just can’t do it.