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http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
#tfsocialmedia
Social media objectives:
- promotion
- collection management tool
- Outreach
- teaching and learning
Opportunities and challenges
- opportunity to build a sense of community between the library and its users
- the variability of skills across library staff for using social media effectively, striking the right tone between professional and personal, coordinating activities across the institution to avoid duplication
- maintaining visibility for the library brand and copyright issues relating to hosting library resources on social media sites
Policies and management:
- Librarians are divided on the benefits of introducing formalized social media policies and plans. About a third of libraries responding to the Taylor & Francis survey had a policy in place, but over 40% had no plans to introduce one
- Some believe that representing the library as a professional function with a
consistent tone is the priority, while others believe that a more human approach is important, with individual staff free to bring their own ideas and personalities to social media activities.
Effectiveness and assessment:
- difficult to prove return on effort and that the time required to do this was a major barrier to more comprehensive analysis of impact
- framework for evaluation, so it is likely that assessment against commonly agreed metrics will become an increasingly important part of social media activity within the library in the near future
Current Social Media Practices:
- In a study from the mid 2000s (Cantrell and Havens1 ), most library directors in the US when questioned about social media said they did not think that libraries had a role in social networking
- A more recent study from 2012 (Kai-Wah Chu and Du4) shows how use of social media by the library has now become mainstream. In this survey of libraries in Asia, North America and Europe, 71% were found to be using social media tools with a further 13% saying they planned to use them
Advantages of using social media
n Financially the costs of using social media are perceived to be low;
n It requires little training;
n It promotes library services and disseminates news quickly, delivering this information more directly to library users;
n It increases engagement and interactions with library users;
n It helps gather feedback to enhance user services;
n The promotion of library holdings via social media can help increase usage of content;
n It enhances communication both within the library and with other departments;
n It can be used for outreach activities through onward sharing, well beyond the institution itself, helping build connections and reputation more broadly
Social Media Objectives: graph on page 8 of the PDF document:
A To promote events
B To promote library services
C To promote resources/collections at the library
D To update on library refurbishments
E To promote new acquisitions
F To promote library guides, exhibition guides
G To connect with new students joining the university
H To engage with the academic community
I To connect with the wider community beyond the university e.g. the town in which the institution is based
J To connect with distance learners
K As a customer services tool- complaints, suggestions, enquiries, feedback
L To highlight subject specific information
M To connect with potential students
N As a teaching tool to promote information literacy, technology and writing tips (not library based)
O To promote courses
P As a research tool to locate official documents and studies
From UK-based focus group: “The library is a programme, not just a building.”
Channel preferences: Graph on page 10 of the PDF document
SOCIAL MEDIA USES Table on p 13 of the PDF document
Twitter n Distribute library news and information
n Provide customer service
n Build connections with researchers
n Build connections with other librarians and institutions
Facebook n Distribute library news and information
n More social and less formal than Twitter – share photographs and run competitions
n Arrange events including tracking RSVPs and sending event updates
n Engagement with students
Pinterest n Promote general library collections, digital and archive special collections and information literacy
n Set up of online repositories for students to pin researched references as part of
collaborative group work
n Display book titles to save time browsing and promote new titles
n Provide an arena for students and course leaders to pin reviewed and recommended reading
for a particular topic
n Develop communities with other online libraries
YouTube n Streaming film collections
n Instructional ‘how to’ videos teaching information literacy skills and how to use library
services and resources
There are also a number of other social media products that are being used by librarians that reflect regional
preferences and the need for the specific functions offered by niche applications.
Collection usage and discovery: Graph on p. 15
Teaching and learning
From US-based librarian interview: “The trend in education now is to create environments that foster collaborative learning. Faculty have ditched textbooks and course management systems in exchange for a Facebook page for their class, or a wiki, or a blog. These online environments are fun; students already know how to use them and are more motivated to comment, discuss and share in these environments than a dry CMS.”
Social media policies and management, p. 18
73% of respondents stating that they believed more roles dedicated to social media would appear in the library in the future.
Effectiveness of social media
From UK focus group: “We keep track of something particularly successful, then we redo the campaign 6 months later.”
From US focus group: “We have very few interactions with anyone on our Twitter feed.”
“Twitter is definitely the best platform, because we hashtag all of our posts with the keyword
of the publication, and so for the academic audience, once they click it’s going to pull up all
of the similar publications under that topic.
Promoting library social media channels
From UK focus group:
“We retweet each other to encourage new followers.” My note: Suggested by me regarding SCSU_Library for Twitter and Pinterest and SCSUTechinstruct but “considered” (in local lingo, slow death of the idea)
https://chroniclevitae.com/news/768-teaching-and-the-university-of-tomorrow
MOOC promoters continually claim that their products provide technologies that have never appeared in face-to-face classrooms. While I don’t disagree that my courses have lacked fun ways to draw molecules (because I teach in the humanities), I do find their insistence that traditional higher ed lacks technological advances to be odd. If you took the MOOC prophets seriously, it would seem that all real-time professors do is lecture to bored students. – See more at: https://chroniclevitae.com/news/768-teaching-and-the-university-of-tomorrow#sthash.RuCJxbAU.dpuf
What I believe Kelly Backer [intentionally?] misses to say is that MOOC claims to be progressive, meaning “a new mode/model” of teaching, but it relays on the old (from medieval times) values: the attempt to put “skin in the game” or pay for certificates, fails, since, according to Backer, the employers don’t care about those certificates. It is not sufficient to “move” the teaching process in the “future,” if the evaluation process remains in the medieval terms.
http://higheredmanagement.net/2014/10/22/stuck-in-the-90s-online-course-design-in-traditional-higher-education/
Of course, not all aspects of online course design require a team of specialists, a longer development time, and more funding. Some things can be done quickly, cheaply and by individuals with focused skill sets.
But technology can, when built with a deep understanding of how students learn, meet both of these needs. We can build online courses that provide students with hundreds of opportunities to test their knowledge. Using scientifically-based learning analytics, we can provide each learner with immediate, context-specific feedback. We can build software that constantly responds to each student’s cognitive and educational differences and serves up activities that address these differences.
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http://www.socialmediaexaminer.com/google-plus-profiles-pages-for-better-visibility/
#1: Claim a Custom URL
#2: Optimize for Search
#3: Leverage Personal Audiences
Don’t be afraid to use your personal Google+ profile for business. When leveraged well, it’s a powerful tool!
With your Google+ page and profile optimized, you’re well-positioned to consistentlybuild and engage your audiences over time. Actively participating and sharing content on Google+ is key to long-term success, so make sure your posts stand out from the crowd by maximizing engagement.
http://gazette.teachers.net/gazette/wordpress/hal-portner/standards-assessments-rubrics/
Standards
Communicating Students convey information, describe process, and express ideas in accurate, engaging, and understandable ways.
Researching Students identify and access a variety of resources through which they retrieve and organize data they have determined to be authentic and potentially relevant to their task.
Thinking Critically Students use structured methods to weigh the relevance and impact of their decisions and actions against desired outcomes and adjust accordingly.
Thinking Creatively Students comprehend and employ principles of creative and productive problem solving to understand and mitigate real-world problems.
Keep in mind, however, that standards don’t prepare students for anything. They are a framework of expectations and educational objectives. Without the organization and processes to achieve them, they are worthless.
Student Assessment
Significance An instructionally useful assessment measures students’ attainment of a worthwhile curricular aim—for instance, a high-level cognitive skill or a substantial body of important knowledge.
Teachability An instructionally useful assessment measures something teachable. Teachability means that most teachers, if they deliver reasonably effective instruction aimed at the assessment’s targets, can get most of their students to master what the test measures.
Describability A useful assessment provides or is directly based on sufficiently clear descriptions of the skills and knowledge it measures so that teachers can design properly focused instructional activities.
Reportability An instructionally useful assessment yields results at a specific enough level to inform teachers about the effectiveness of the instruction they provide.
Nonintrusiveness In clear recognition that testing time takes away from teaching time, an instructionally useful assessment shouldn’t take too long to administer—it should not intrude excessively on instructional activities.
Performance Assessment
Rubrics
I just received the glass yesterday. After fully charge the glass and turn it on, it displays the “Glass” logo then keeps on “main stopped unexpectedly” -> “voice stopped unexpectedly” -> “camera stopped unexpectedly”. What’s wrong with it? The seller told me it is a common problem. (boot looop?) After a hard-reset, it still does not function.
call 1-800-Glass-XE for support
https://code.google.com/p/google-glass-api/issues/detail?id=533&can=1&sort=-id&colspec=ID%20Type%20Status%20Priority%20Owner%20Component%20Summary
https://glass.google.com/myglass
Device 2
Last Activity: May 1, 2014, 7:11:43 AM
Registered: Apr 30, 2014, 9:11:17 AM
Software Version: XE16.11
Serial: LGCCC140574672
Wi-Fi MAC Address: f8:8f:ca:26:16:83
Talked to 1-800-Glass-XE. The issue is because the OS (XE16.11) is not updated. In order to to push the updates, GG needs to be reconnected to Wi-Fi. Easiest way is if GG “remembers” previous settings. In this case, any phone or tablet that GG has been connected before will do. Battery must be charged at least 50% (at least an hour).
GG can take the updated also directly from Wifi, but the SCSU WiFi does NOT take devices like Google Glass yet.
If updates cannot be pushed to Google Glass, then the “owner” of the device has to talk to Google for replacement.
Contact Person: Plamen Miltenoff pmiltenoff@stcloudstate.edu
St. Cloud State University Student Employment Program
Financial Aid Office
Department/Agency: LRS
Length of Position:
Function/Description of the Position: (skills and experience the student will gain from the position)
– Learn and/or expand on h/er knowledge of the Adobe Suite applications
– Learn and/or expand on h/er knowledge of technology instruction
– Learn and/or expand on h/er knowledge of audio and video editing tools
– Learn and/or expand on h/er knowledge of Microsoft Office Pro applications
– Learn and/or expand on h/er knowledge of social media platforms
Duties & Responsibilities
– Build and promote technology-related materials using social media platforms such as Edublog and Youtube
– Promote technology instruction and services across campus through various duties such as completion of physical and electronic promotional materials, contacts with student organizations and similar bodies
– Administer database for promotion and attendance of technology instruction sessions
– Research, assist and recommend technologies suitable for educational practices at SCSU
– Work with the social media groups throughout LRS to synch technology related activities with other LRS promotional endeavors
– Assist with video and audio editing activities
Minimum Qualifications to perform the duties of the position: (e.g., previous related experience; coursework/education; background check; licensure)
– Strong knowledge in software and applications
– Preferred advanced knowledge in Adobe Suite
– Preferred advanced knowledge in audio and video editing applications on both Windows and Apple platforms
– Strong knowledge and understanding of social media
Work Schedule: (e.g., weekdays; evenings; holidays; breaks; weekends; available to work 2-4 hour shifts)
– Flexible schedule, but at least ½ of the working hours during the day
Contact Person:
Plamen Miltenoff
pmiltenoff@stcloudstate.edu
(2006; rev 2012)
http://www.socialmediaexaminer.com/5-ways-boost-twitter-engagement/
#1: Refine Your Twitter Bio
#2: Act Human
#3: Ask People to Act
If you want followers, you can get more of them. If you want shares, you can get more of those, too. All you have to do is ask.
Even big brands understand the power of asking for a retweet.
Your goal is to get more engagement for your tweets, right? Sometimes you just have to ask, and many times people are happy to oblige.
#4: Harness the Power of Hashtags
Hashtags let you interact with the most viral and current topics at any given time.
Hashtags can double your Twitter engagement rate, increase your number of followers and improve your reputation.
#5: Post Consistently
https://www.insidehighered.com/news/2014/10/01/survey-shows-training-and-support-remain-top-issues-among-it-officials
college and universities are unable to offer the right training to faculty, staff and students. IT officials’ evaluations of their own institutions’ IT infrastructure present almost a mirror image of their list of priorities. While 81.4 percent of respondents listed faculty development as their top priority, only 27.9 percent rated their existing training offerings as excellent (or a seven on a seven-point scale). At 12.8 percent, IT training for students drew the second-lowest share of respondents giving it an excellent rating.
7th Qualitative and Quantitative Methods in Libraries International Conference (QQML2015) 26-29 May 2015, IUT-Descartes University, Paris, France
Dear Colleagues and Friends,
It is our pleasure to invite you in Paris (IUT-Descartes University) for the 7th Qualitative and Quantitative Methods in Libraries International Conference (QQML2015, http://www.isast.org) which is organized under the umbrella of ISAST (International Society for the Advancement of Science and Technology).
This is the seventh year of the conference which brings together different disciplines on library and information science; it is a multi–disciplinary conference that covers the Library and Information Science topics in conjunction to other disciplines (e.g. innovation and economics, management and marketing, statistics and data analysis, information technology, human resources, museums, archives, special librarianship, etc).
The conference invites special and contributed sessions, oral communications, workshops and posters.
Target Group
The target group and the audience are library and archives professionals in a more general sense: professors, researchers, students, administrators, stakeholders, librarians, technologists, museum scientists, archivists, decision makers and managers.
Main topics
The emphasis is given to the models and the initiatives that run under the budget restrictions, such as the Information Management and the innovation, the crisis management, the long-term access, the synergies and partnership, the open access movement and technological development.
The conference will consider, but not be limited to, the following indicative themes:
- 1. Information and Knowledge Management
- 2. Synergies, Organizational Models and Information Systems
- 3. Open Data, Open Access, Analysis and Applications
- 4. Multimedia Systems and Applications
- 5. Computer Networks and Social Networks,
- 6. Health Reference and Informatics
- 7. Information Technologies in Education
- 8. Decision making in service innovation
- 9. Data Mining, content analysis, taxonomies, ontologies
- 10. STM information development
Special Sessions – Workshops
You may send proposals for Special Sessions (4-6 papers) or Workshops (more than 2 sessions) including the title and a brief description at: secretar@isast.org or from the electronic submission at the web page: http://www.isast.org/abstractsubmission.html
You may also send Abstracts/Papers to be included in the proposed sessions, to new sessions or as contributed papers at the web page: http://www.isast.org/abstractsubmission.html
Registrations are registration forms are available from: http://www.isast.org/qqml2015registration.html
Contributions may be realized through one of the following ways
a. structured abstracts (not exceeding 500 words) and presentation;
b. full papers (not exceeding 7,000 words);
c. posters (not exceeding 2,500 words);
In all the above cases at least one of the authors ought to be registered in the conference.
Abstracts and full papers should be submitted electronically within the timetable provided in the web page: http://www.isast.org/.
The abstracts and full papers should be in compliance to the author guidelines: http://www.isast.org/
All abstracts will be published in the Conference Book of Abstracts and in the website of the Conference. The papers of the conference will be published in the website of the conference, after the permission of the author(s).
Student submissions
Professors and Supervisors are encouraged to organize conference sessions of Postgraduate theses and dissertations.
Please direct any questions regarding the QQML 2015 Conference and Student Research Presentations to: the secretariat of the conference at: secretar@isast.org
Important dates:
First call of proposals: 29th of September 2014
Deadline of abstracts submitted: 20 December 2014
Reviewer’s response: in 3 weeks after submission
Early registration: 30th of March 2015
Paper and Presentation Slides: 1st of May 2015
Conference dates: 26-29 May 2015
Paper contributors have the opportunity to be published in the QQML e- Journal, which continues to retain the right of first choice, however in addition they have the chance to be published in other scientific journals.
QQML e- Journal is included in EBSCOhost and DOAJ (Directory of Open Access Journals).
Submissions of abstracts to special or contributed sessions could be sent directly to the conference secretariat at secretar@isast.org. Please refer to the Session Number, as they are referred at the conference website to help the secretariat to classify the submissions.
For more information and Abstract/Paper submission and Special Session Proposals please visit the conference website at: http://www.isast.org or contact the secretary of the conference at : secretar@isast.org
Looking forward to welcoming you in Paris,
With our best regards,
On behalf of the Conference Committee
Dr. Anthi Katsirikou, Conference Co-Chair
University of Piraeus Library Director
Head, European Documentation Center
Board Member of the Greek Association of Librarians and Information Professionals
anthi@asmda.com
Professor Joumana Boustany
Local Chair
Université Paris Descartes – IUT,
143, avenue de Versailles –
75016 Paris
joumana.boustany@parisdescartes.fr
