Digital Literacy for St. Cloud State University
In addtion to this blog (https://blog.stcloudstate.edu/ims)
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Desire2Learn (D2L) is the MnSCU purchased commercial product of CMS.
Prior to D2L, MnSCU paid license to WebCT. WebCT merged with Blackboard, which at the moment is the largest CMS.
in the first decade of the 21st century, dozens of commercial CMS products appeared on the market, but they were gradually absorbed mostly by Blackboard (BB). http://en.wikipedia.org/wiki/Course_Management_System
The advent of Web 2.0 tools, such as blogs and wikis offered viable alternative to the commercial CMS. Further, open source products such as Drupal and Sakai posed additional competition to commercial CRS.
Last but not least, with the advent of cloud computing, a new generation of products are competing with BB and D2L
Alternatives to D2L:
Moodle, Drupal, Sakai
Edmodo, Sophia (http://www.sophia.org/), Piazza, Prulu
http://www.quora.com/Who-are-competitors-or-other-services-similar-to-Edmodo
http://www.quora.com/E-learning/What-companies-are-Piazzas-direct-competition-in-the-edTech-space
http://wazmac.com/discussion/edmodo-v-schoology-v-moodle/
Mukurtu CMS (http://mukurtu.org) is a free and open source community archive platform and content management system built on Drupal 7
Google Classroom
How it works: Businesses collect multiple data points, helping to create hyper-specific marketing for users, while making better predictions with more information from a larger data set.
Examples: You’ve already seen this when Target figured out a teen was pregnant before her dad did. Even though she didn’t buy diapers or formula, her purchasing habits correlated closely with other customers’ who were pregnant, and Target sent her coupons for her upcoming baby.
Factors: Big data is being powered by the reduction in costs of data storage, as well as an explosion in the ability of businesses to capture data points. Never before have retailers been able to capture as much data about purchases, never before has online tracking been so robust, nor have social platforms offered access to so much data about users.
How to Prepare: As a user, you can expect to see much more targeted marketing, and not necessarily what you may expect. By drawing conclusions from large sets of data, companies might be even a little creepy in being able to predict your life – like the Target pregnancy. For marketers, you can expect to find new ways to streamline your sales funnel and get more analytical data about customers through social networks, web analytics groups and at retail.
How it works: More and more third-party tools are springing up to help marketers and social network users make sense of multiple networks. Furthermore, networks themselves are offering ways of connecting to other apps and networks.
Examples: Tools like IFTTT and Zapier use social network APIs to trigger responses, while others like HootSuite allow users to aggregate multiple network communication into one tool. At the same time, tools like About.me allow a combined view of an individual’s social activity. Furthermore, networks themselves are beginning to integrate. Facebook allows cross posts from Instagram, Foursquare, Yelp and a variety of others.
Factors: It’s already taking too much time for individuals and marketers alike to keep up with just a couple social networks, and both the social networks and third-party tools know this. By consolidating social network interaction into a single place, users may be able to spend less time trying to make sense of the chaos.
How to Prepare: Users and marketers alike should keep an eye out for how this data is being used. What happens if you like Eminem on Facebook, but check into a venue during a Taylor Swift concert on Foursquare? What happens if you listen to the Glee channel on Pandora? What says more about who you really are? Do these networks share that information? Is it part of the authorization you okayed? The future may tell.
How it works: Social networks and tool providers are consolidating to remain competitive, both in creating a better offering for users, as well as buying market share.
Examples: Facebook has had nearly 40 different acquisitions since 2005 including technologies that help import contacts, manage photos, create mobile apps, and more, with their largest acquisition being Instagram for one beelion dollars (Doctor Evil style, of course.) Not to be outdone, LinkedIn has scored about 10 of their own acquisitions including Slideshare. Twitter has acquired tools like TweetDeck, platforms like Posterous and has created Vine, but acquisitions aren’t limited to social networks, they extend into social tools as well. Salesforce just had their largest couple years so far acquiring Radian6, Buddy Media and most recently, their largest, Exact Target. Adobe purchased Omniture, and Google bought YouTube and Wildfire Apps, and Oracle took over Involver social apps. Everyone is finding some value in social.
Factors: Not only is social the big thing, but it’s the logical next step after Social Aggregation. People want to be able to easily publish across social networks and marketers want to have the ability to create one true set of data. Rather than having multiple tools these companies are attempting to offer consolidated suites for data creation, storage and analysis.
How to Prepare: Marketers need to be aware of evolving tools and networks. When Twitter bought TweetDeck, it dropped many of the supported features for Facebook, LinkedIn, Myspace and others. Be aware of these types of changes so you can make plans for uninterrupted service.
How it works: Companies are offering bigger roles to consumers.
Examples: Small and medium business often resort to sites like DesignCrowd, who offers thousands of designers the opportunity to design a logo, print piece or something else. The customer picks the best designs, offers revisions and the winner gets about $200. Starbucks turned to crowdsourcing for coming up with new product ideas, with over 50,000 ideas coming through My Starbucks Idea. Doritos, Lincoln, Pepsi, Pizza Hut, Toyota and others have even crowdsourced Super Bowl ads.
Factors: Customers want to have a stake in companies. As more businesses go to greater and greater lengths to spotlight influential users or creative user-generated work, consumers are expecting to interact more and more with companies in these ways. Furthermore, consumers are expecting more unique messaging rather than traditional corporate marketing speak.
How to Prepare: Find new ways that you can incorporate customer feedback and ideas into marketing campaigns, product updates or other areas of the business.
How it works: Online networks, “peer-to-peer marketplaces” are set up to pay to use people’s spare assets – rent a bedroom, or car from, or even eat a meal with complete strangers.
Examples: Perhaps some of the first companies in this space followed the crowdfunding model – with Kickstarter and Indiegogo being the top two. Airbnb offers to rent out unoccupied living space from a bedroom to an entire island including 250,000 listings in 192 countries. Taskrabbit allows users to outsource small jobs such as picking up dog food and dropping it off at your door. RelayRides even offers unused personal vehicles to rent.
Factors: It could be the downturn in the economy making some folks want to rent out their cars and rooms for extra cash, or causing others to avoid committing to a car payment. Furthermore, people are increasingly aware of the toll on natural resources in manufacturing and the high costs of parking in major urban areas. Sharing based businesses help to alleviate these problems and make use of otherwise idle resources.
How to Prepare: See if there may be a natural fit in working with one of these sharing services or offering your services through one. Jeremiah Owyang offers an example where Marriott could work with a shared lodging hosts to offer a “stamp of approval” of sorts, where hosts could agree to abide by certain standards or receive certain training to become certified. Marriott could even offer bedding, linens or other materials that could both help guests feel more confident in their accommodations while helping guests distinguish themselves from competitors.
How it works: Individuals using devices or social networks to track information about themselves. This data can be cross referenced to identify some interesting trends about yourself.
Examples: FitBit tracks your physical activity, while foursquare tracks the types of businesses where you check in. It’s not too difficult to find out that when you go to movie theaters, you tend to eat poorly, and when you go to museums, you add an extra thousand steps to your routine. Apply that across other areas of life, music, work, love and you can some very interesting trends can turn out.
Factors: People are increasingly using technology to extrapolate information to work more efficiently. Furthermore, an increase in the scrutiny of the NSA and increased awareness of privacy have perhaps made people more interested in creating and storing their own information.
How to Prepare: Companies need to offer APIs and other ways for users to control and access their own information where possible. Connect to services like IFTTT and Zapier so users can import data and manipulate it, and make accommodations for people using personal technology like FitBits, Nike Fuelband, Jawbone Up, and others.
Overall, these mega shifts in social networking and social business can significantly affect the way that business will run in the future. Are you prepared? Have you seen these shifts or experienced them? Look for our future posts on the Micro-Trends within each of these larger trends and let us know your thoughts in the comments.
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Summary: Trends matter at CES. While there may not be major product announcements, trends will emerge to shape 2014. Here’s what to watch in business tech.
http://www.zdnet.com/ces-2014-four-mega-trends-for-the-professionals-7000024727/
blog under the articles holds good information
http://blogs.kqed.org/mindshift/2014/01/how-byod-programs-can-fuel-inquiry-learning/
creating a learner profile, a set of criteria the school district wanted students to learn while in school. That profile includes: seek knowledge and understanding; think critically and solve problems; listen, communicate, and interact effectively; exhibit strong personal qualities; and engage and compete in a global environment. The profile helps guide all approaches to learning in the district.
Kids already know how to use their devices, but they don’t know how to learn with their devices,” Clark said in an edWeb webinar. It’s the teacher’s role to help them discover how to connect to content, one another and learning with a device that they may have only used for texting and Facebook previously. “It’s about the kids being empowered in the classroom to make decisions about the ways that they are learning,”
http://blogs.kqed.org/mindshift/2012/11/four-smart-ways-to-use-cell-phones-in-class/
IN-CLASS POLLING/QUIZZING.
IN-CLASS BACK-CHANNELING: Backchanneling refers to the use of networks & social media to maintain an online, real-time conversation alongside spoken remarks.
IN-CLASS READINGS AND HANDOUTS. Smartphones can also be used productively in the classroom as eReaders for books and handouts. You can place all student handouts into DropBox folders (see “Dropbox A Multi-Tool for Educators”).
ORGANIZING RESEARCH.
http://www.educatorstechnology.com/2014/04/this-is-how-to-use-google-docs-to.html
10 ways to employ backchanneling in classroom instruction.
10 Fundamental Apps for Your New iPad
http://www.educatorstechnology.com/2014/01/10-fundamental-apps-for-your-new-ipad.html?m=1
1- Dropbox
Besides Google Drive App, Dropbox is a great cloud storage platform that you can use for free. When you sign up you get 2GB of space for free and you can upgrade for more. Dropbox lets you save all your pictures, files, and documents into easily arranged folders and access them anywhere you are with internet connection and across different devices. its syncing capabilities are also great.
2- Evernote
This list would not be complete without Evernote. This app is definitely a must have. It allows you to take notes on the go and sync them across different devices and platforms. Evernote is also a wonderful bookmarking tool that you can use to save and curate web content.
3- Gmail
This is the official Gmail app for iPad. The new update brought to Gmail app some new useful functionalities including: multiple account support, real time notification, and search across the entire inbox.
4- Penultimate
This is a wonderful app for digital handwriting. It allows you to handwrite on your iPad, take notes, write on pictures, zoom in on a spot and illustrate it. When you are done you can store your note into your Evernote account and access it from anywhere with internet connection.
5- Paper
Wanna unleash your creativity on iPad, give Paper a try. This is an app that enables you to create drawings, illustrations, notes, sketches, diagrams and share them with your students and colleagues.
6- Chrome
Chrome is my favourite browser for iPad. Safari is also a good option but I like Chrome the most because I find it to be fast, loads quicker and is user friendly.
7- Flipboard
Flipboard is a great personal magazine. You can use it to catch up on the news you care abut. You can add popular publications like New York Times or add the feeds of your favourite websites and blogs. Flipboard also enables you to stay updated about the news and feeds coming from your social media networks like Facebook, Twitter, Thumblr, and Instagram and all in a beautiful magazine style experience.
8- Skitch
This is the app I use to illustrate pictures I take with my iPad camera. Skitch allows you to capture a picture or use the ones you have in your camera roll and write or draw on them before sharing them with others.
9- Twitter
This is the official iPad app for Twitter. It is pretty basic because it’s free but if you want a sophisticated Twitter app then go for Tweetbot ($2,99). I personally use the free one.
10- Kindle
http://www.slideshare.net/SidneyEve/6-ideas-for-social-and-mobile-assignments
mind/concept mapping:
http://www.mind-mapping.org/blog/2013/11/mindmup-browser-based-free-easy-and-open-source/
online photo editor
infographics
digital posters
Google Hangout +
flashcards
social bookmarking
booklist
Amazon Listmania
Pinterest: pinboard annotated bibliography
for the entire list of books, EBooks, and DVDs acquired in November 2013, please use this Google Doc list:
https://docs.google.com/spreadsheet/ccc?key=0ArIvS0UYhpxFdDZ0QUhhSzJLWmd5QTNSWDlhaHBNTEE&usp=sharing
Stryker, Cole. Hacking the Future: Privacy, Identity, and Anonymity On the Web. New York: Overlook Duckworth, 2012.
| Stryker, Cole | Hacking The Future | TK5105.875.I57 S7793 2012 | Main |
From: Miltenoff, Plamen
Sent: Wednesday, November 20, 2013 4:09 PM
To: ‘technology@lists.mnscu.edu’; ‘edgamesandsims@lists.mnscu.edu’
Cc: Oyedele, Adesegun
Subject: virtual worlds and simulations
Good afternoon
Apologies for any cross posting…
Following a request from fellow faculty at SCSU, I am interested in learning more about any possibilities for using virtual worlds and simulations opportunities [in the MnSCU system] for teaching and learning purposes.
The last I remember was a rather messy divorce between academia and Second Life (the latter accusing an educational institution of harboring SL hackers). Around that time, MnSCU dropped their SL support.
Does anybody have an idea where faculty can get low-cost if not free access to virtual worlds? Any alternatives for other simulation exercises?
Any info/feedback will be deeply appreciated.
Plamen
—–Original Message—–
From: Weber, James E.
Sent: Wednesday, November 20, 2013 5:41 PM
To: Miltenoff, Plamen Subject: RE: virtual worlds and simulations
Hi Plamen:
I don’t use virtual worlds, but I do use a couple of simulations…
I use http://www.glo-bus.com/ extensively in my strategy class. It is a primary integrating mechanism for this capstone class.
I also use http://erpsim.hec.ca/en because it uses and illustrates SAP and process management.
http://www.goventure.net/ is one I have been looking into. Seems more flexible…
Best,
Jim
From: brock.dubbels@gmail.com [mailto:brock.dubbels@gmail.com] On Behalf Of Brock Dubbels
Sent: Wednesday, November 20, 2013 4:29 PM
To: Oyedele, Adesegun
Cc: Miltenoff, Plamen; Gaming and Simulations
Subject: Re: virtual worlds and simulations
That is fairly general
what constitutes programming skill is not just coding, but learning icon-driven actions and logic in a menu
for example, Sketch Up is free. You still have to learn how to use the interface.
there is drag and drop game software, but this is not necessarily a share simulation
From: Kalyvaki, Maria [mailto:Maria.Kalyvaki2@smsu.edu]
Sent: Wednesday, November 20, 2013 4:26 PM
To: Miltenoff, Plamen
Subject: RE: virtual worlds and simulations
Hi,
I received this email today and I am happy that someone is interested on Second Life. The second life platform and some other virtual worlds are free to use. Depends what are your expectations there that may increase the cost of using the virtual world. I am using some of those virtual worlds and my previous school Texas Tech University was using SL for a course.
Let me know how could I help you with the virtual worlds.
With appreciation,
Maria
From: Jane McKinley [mailto:Jane.McKinley@riverland.edu]
Sent: Thursday, November 21, 2013 11:09 AM
To: Miltenoff, Plamen
Cc: Jone Tiffany; Pamm Tranby; Dan Harber
Subject: Virtual worlds
Hi Plamen,
To introduce myself I am the coordinator/ specialist for our real life allied health simulation center at Riverland Community College. Dan Harber passed your message on to me. I have been actively working in SL since 2008. My goal in SL was to do simulation for nursing education. I remember when MnSCU had the island. I tried contacting the lead person at St. Paul College about building a hospital on the island for nursing that would be open to all MN programs, but never could get a response back.
Yes, SL did take the education fees away for a while but they are now back. Second Life is free in of itself, it is finding islands with educational simulations that takes time to explore, but many are free and open to the public. I do have a list of islands that may be of interest to you. They are all health related, but there are science islands such as Genome Island. Matter of fact there is a talk that will be out there tonight about how to do research and conduct fair experiments at 7:00 our time.
I have been lucky to find someone with the same goals as I have. Her name is Jone Tiffany. She is a professor at Bethel University in the nursing program. In the last 4 years we have built an island for nursing education. This consists of a hospital, clinic, office building, classrooms and a library. We also built a simulation center. (Although I accidently removed the floor and some walls in it. Our builder is getting it back together.) There is such a shortage of real mental health and public health sites that a second island is being purchased to meet this request. On that island we are going to build an inner city, urban and rural communities. This will be geared towards meeting those requests. Our law enforcement program at Riverland has voiced an interest in SL with being able to set up virtual crime scenes which could be staged anywhere on the two islands. With the catastrophic natural events and terrorist activities that have occurred recently we will replicate these same communities on the other side of the island only it will be the aftermath of a hurricane and tornado, or flooding. On the other side we could stage the aftermath of a bombing such as what happened in Boston. Victims could transported to the hospital ED. Law enforcement could do an investigation.
We have also been working with the University of Wisconsin, Osh Kosh. They have a plane crash simulation and what we call a grunge house that students go into to see what the living conditions are like for those who live in poverty and what could be done about it.
Since I am not faculty I cannot take our students out to SL, but Jone has had well over 100 of her students in there doing various assignments. She is taking more out this semester. They have done such things as family health assessments and diabetes assessment and have to create a plan of care. She has done lectures out there. So the students come out with their avatars and sit in a classroom. This is a way distant learning can be done but yet be engaged with the students. The beauty of SL is that you can be creative. Since the island is called Nightingale Isle, some of the builds are designed with that theme in mind. Such as the classrooms, they are tiered up a mountain and look like the remains of a bombed out church from the Crimean War, it is one of our favorite spots. We also have an area open on the island for support groups to meet. About 5 years ago Riverland did do a congestive heart failure simulation with another hospital in SL. That faculty person unfortunately has left so we have not been able to continue it, but the students loved it. We did the same scenario with Jones students in the sim center we have and again the students loved it.
The island is private but anyone is welcome to use it. We do this so that we know and can control who is on the island. All that is needed is to let Jone or I know who you are, where are you from (institution), and what is your avatar name. We will friend you in SL and invite you to join the group, then you have access to the island. Both Jone and I are always eager to share what all goes on out there (as you can tell by this e-mail). There is so much potential of what can be done. We have been lucky to be able to hire the builder who builds for the Mayo Clinic. Their islands are next to ours. She replicated the Gonda Building including the million dollar plus chandeliers.
I can send you the list of the health care related islands, there are about 40 of them. I also copied Jone, she can give you more information on what goes into owning an island. We have had our ups and downs with this endeavor but believe in it so much that we have persevered and have a beautiful island to show for it.
Let me if you want to talk more.
Jane (aka Tessa Finesmith-avatar name)
Jane McKinley, RN
College Lab Specialist -Riverland Center for Simulation Learning
Riverland Community College
Austin, MN 55912
507-433-0551 (office)
From: Jeremy Nienow [mailto:JNienow@inverhills.mnscu.edu]
Sent: Thursday, November 21, 2013 10:11 AM
To: Miltenoff, Plamen
Cc: Sue Dion
Subject: Teaching in virtual worlds
Hello,
A friend here at IHCC sent me your request for information on teaching in low-cost virtual environments.
I like to think of myself on the cusp of gamification and I have a strong background in gaming in general (being a white male in my 30s).
Anyway – almost every MMORPG (Massive Multi-online role playing game) today is set up on a Free to Play platform for its inhabitance.
There are maybe a dozen of these out there right now from Dungeon and Dragons online, to Tera, to Neverwinter Nights…etc.
Its free to download, no subscription fee (like there used to be) and its free to play – how they get the money is they make game items and cool aspects of the game cost money…people pay for the privilege of leveling faster.
So – you could easily have all your students download the game (provided they all have a suitable system and internet access), make an avatar, start in the same place – and teach right from there.
I have thought of doing this for an all online class before, but wanted to wait till I was tenured.
Best,
Jeremy L. Nienow, PhD., RPA
Anthropology Faculty
Inver Hills Community College
P.S. Landon Pirius (sp?) who was once at IHCC and now I believe is at North Hennepin maybe… wrote his PhD on teaching in online environments and used World of Warcraft.
From: Gary Abernethy [mailto:Gary.Abernethy@minneapolis.edu]
Sent: Thursday, November 21, 2013 8:46 AM
To: Miltenoff, Plamen
Subject: Re: [technology] virtual worlds and simulations
Plamen,
The below are current options I am aware of for VW and SIM . You may also want to take a look at Kuda, in Google code, I worked at SRI when we developed this tool. I am interested in collaboration in this area.
Hope the info helps
https://www.activeworlds.com/index.html
http://opensimulator.org/wiki/Main_Page
http://metaverse.sourceforge.net/
http://stable.kuda.googlecode.com
Gary Abernethy
Director of eLearning
Academic Affairs
Minneapolis Community and Technical College | 1501 Hennepin Avenue S. | Minneapolis, MN 55403
Phone 612-200-5579
Gary.Abernethy@minneapolis.edu | http://www.minneapolis.edu
From: John OBrien [mailto:John.OBrien@so.mnscu.edu]
Sent: Wednesday, November 20, 2013 11:37 PM
To: Miltenoff, Plamen
Subject: RE: virtual worlds and simulations
I doubt this is so helpful, but maybe: http://wiki.secondlife.com/wiki/SLED
A Quick Start Guide to Participating in Twitter Chats
http://www.guide2digitallearning.com/blog_tom_murray/quick_start_guide_twitter_chats
This past week, I had the privilege of introducing US Secretary of Education, Arne Duncan, as a guest moderator for #edtechchat, an educational Twitter chat that I founded with four members of my personal learning network (PLN). Over the course of 60 minutes, almost 2,000 people from around the world, shared about 10,000 tweets in response to the Secretary’s six questions related to being a Connected Educator. Secretary Duncan (@arneduncan) and his Office of Educational Technology (@officeofedtech) deemed October “Connected Educator’s Month” for the second straight year. To close #ce13, Secretary Duncan used the #edtechchat forum to engage in conversation with educators from all over the world.
In reflecting on the chat, many people asked how to get started, and how to possibly follow such a quick flow of information. For one, 10,000 tweets in an hour is by no means typical; but then again, neither is the opportunity to interact with the US Secretary of Education. Although this particular chat with the Secretary may be an extreme example of what possibilities can arise when connecting with others online, each week there are over 160 chats that occur. Virtually all topics are covered in some fashion. Whether you’re a 4th grade teacher (#4thchat) in Maryland (#mdedchat), a principal (#cpchat) in Arkansas (#arkedchat), a new teacher (#ntchat) in Rhode Island (#edchatri), or a parent (#ptchat) connecting on a Saturday (#satchat), there’s something for you.
This Quick Start Guide to Participating in Twitter Chats was created as part of the Digital Learning Transition MOOC (#dltmooc), an online “Massive Open Online Course”, developed by The Alliance for Education (@All4Ed) and the Friday Institute (@FridayInstitute) as part of Project 24 (@all4edproject24). Feel free to download and share the Quick Start resource to help educators get started.
Furthermore, the Official Chat List was created by Chad Evans (@cevans5095) and me (@thomascmurray), with help from our good friend Jerry Blumengarten (@cybraryman1). This resource (shortcut: bit.ly/officialchatlist) is a comprehensive list of the educational Twitter chats that take place each week.
Start small. Choose a chat that peaks your interest. Lurk, listen, and learn. When you’re ready, jump in head first. Grow your PLN and get connected through a Twitter chat this week! Your students will benefit.
– See more at: http://www.guide2digitallearning.com/blog_tom_murray/quick_start_guide_twitter_chats#sthash.W1DPfmY1.dpuf
http://www.business2community.com/social-media/top-five-social-media-marketing-mistakes-fix-0681757
When people are forced to deal with a subject that they don’t understand, they often try to gain some sense of control by applying the same rules to it that they’ve seen to work in their area of expertise. This kind of simplistic thinking can be the rot of many mistakes.
Many conventional marketers make this sort of mistake when they try to measure the success of their social media marketing efforts. They use the number of fans or followers that their efforts have gained for the company as the primary yardstick by which to measure their success. They tell themselves that if viewership numbers matter in the television business and circulation numbers matter in newspapers, follower numbers should matter in social media.
In truth, though, it doesn’t matter how large a social footprint you have. You could have thousands of Facebook fans without it making a difference to your business. In social media, what matters is how much people feel compelled to talk about your business by tweeting about it, bringing your business up on Facebook and sharing your videos among their friends. Businesses that truly understand social media marketing use metrics that make sense for social media. They measure brand sentiment, the number of times their customers share their experience with the company’s customer service department and so on.
At one point, IBM discovered that hundreds of their managers had an IBM-branded Twitter presence, each one with his own handle. People who wished to follow IBM on Twitter had no idea which one of these was the real IBM. Top management had to intervene and shut down all but a few accounts.
Managing one social media business account properly can be a huge responsibility by itself. Even large companies often have trouble adequately staffing and running a lone Facebook account. Many small businesses, though, make the mistake of jumping headfirst into every social media platform, major and minor – Google+, Pinterest, Vine, Ning, Tumblr and FourSquare, among others. They only think of how they are stretched too thin after they’ve set up pages everywhere and got a handful of fans. They are then forced to abandon many networks and lose face. The lesson to learn here is that no small business has the resources to run more than one or two social networking accounts.
Just as no one likes to be around a person who just likes to talk about himself, no one likes hanging around the Facebook page of a brand that can’t get enough of itself.
Brands that have no idea how social networking works jump in thinking that it’s a traditional advertising platform. All they ever give their followers are advertisements and unimpressive discounts to buy stuff with. While it isn’t wrong to get in a little advertising, it won’t do to plan your Facebook content around advertising. Even conventional TV advertising doesn’t work without offering humor, good music and visuals and an interesting plot. If you are going to get your business on a social network, you should concentrate on finding out what kind of content your customer base is interested in and invest in high quality content creation to meet the need.
If nothing else, you should try to make your Facebook presence customer-centric by promptly responding to every comment.
Businesses run efficiently through division of labor. They create separate departments with specialized knowledge of HR, customer service, marketing and so on. Creating a separate, self-contained department for social networking, though, doesn’t work. Every business needs to involve multiple departments in its social media marketing effort.
The marketing, PR and customer service departments need to be in the loop.
In many companies, the decision to jump on the social bandwagon is an emotional one, not one that’s the result of thinking and planning. This results in a social presence that is always run on improvisation and seat-of-the-pants creativity. An unplanned approach can result in lost opportunities. For instance, if your business doesn’t have an editorial calendar for your social media presence, you may simply neglect to say something important and relevant when the Super Bowl comes around, when the back-to-school shopping season starts and so on.
Sometimes, businesses manage to be unsuccessful without making any of these mistakes. This can come from unwillingness to try anything new. The most important thing with putting your business on a social network is to be engaged and to constantly try to find a way to reach out to your customer base and be relevant to them.
Read more at http://www.business2community.com/social-media/top-five-social-media-marketing-mistakes-fix-0681757#RaYiqtuoQegjqsyf.99