Do you know any fact checking sites? Can you identify spot sponsored content? Do you understand syndication? What do you understand under “media literacy,” “news literacy,” “information literacy.” https://blog.stcloudstate.edu/ims/2017/03/28/fake-news-resources/
what is social media (examples). why is called SM? why is so popular? what makes it so popular?
use SM tools for your research and education:
– Determining your topic. How to?
Digg http://digg.com/, Reddit https://www.reddit.com/ , Quora https://www.quora.com
Facebook, Twitter – hashtags (class assignment 2-3 min to search)
LinkedIn Groups
YouTube and Slideshare (class assignment 2-3 min to search)
Flickr, Instagram, Pinterest for visual aids (like YouTube they are media repositories)
Don’t just drop links. Drive social media users to communicate with you–and increase the chances they engage with your content–by asking for questions and feedback. Because social media was made for people and not for businesses, you should always be striving to create a human connection with social media users.
#2: New Platform Features Spur Millennial Adoption
Facebook – An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.
Instagram –
Twitter –
Snapchat –
#3: Millennials Prefer Indirect Sales Messages
These days, the preferred formats are content marketing and influencer marketing.
the old “sell without selling” idea.
In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.
Instagram Adds Boomerang, Mention Tags, and Links to Instagram Stories: Instagram introduced two new tools “to help you make your story even more fun, Boomerang and mentions,” and announced that it’s starting “to test links inside some stories.” Boomerang, which “lets you turn everyday moments into something fun and unexpected,” can be selected as an additional format option under the Record button. Boomerang records and stitches together “a burst of photos into a mini video that plays forward and backward.” Users can also tag and mention people in stories just as they do in Instagram captions and comments. These updates for Instagram Stories are available as part of Instagram version 9.7 available for iOS in the Apple App Store. It’s also available on Android and Windows.
Facebook Opens Sponsored Messages on Messenger: As part of a larger Messenger update “designed to provide visibility into optimal entry points, enhance existing conversations and enable you to build better overall experiences,” Facebook made sponsored messages within Messenger generally available to all advertisers. According to Facebook, “sponsored messages give businesses the ability to send targeted updates, information about promotions, reminders and other relevant messages.” All Facebook advertisers can now reach people through sponsored posts and ads in the news feed and direct them to a conversation in Messenger.
Periscope Introduces New Ways to Connect With Audiences: Periscope rolled out “three new ways to connect with your audiences and the communities on Periscope – with Superfans, groups, and logging into Periscope.tv.” The new Superfans feature allows broadcasters to identify and target the top 10 “most engaged” members of their audience. Building on this information, broadcasters can now create groups where they can “broadcast to and share videos with more granular sets of people” such as friends, superfans, or a community built around specific interests. The Superfans and Groups features are available on the Periscope app for Android and iOS and on the web.
Periscope recently updated Periscope.tv with an “easier way to search, browse suggested and highlighted channels” and has just rolled out “a more complete web experience” that allows users to send hearts in any live video on Periscope.tv.
Snapchat Adds New World Lenses, Rewind Capabilities, and Support for Spectacles: With its recent updates for iOS and Android, Snapchat introduced World Lenses. Similar to Snapchat’s Selfie Lenses, the new World Lenses change your background and surroundings. According to TechCrunch, “some World Lenses will actually animate your face too and can have different effects depending on if you use your front- or rear-facing camera.” Snapchat also added the ability to rewind individual snaps and entire stories with just one swipe.
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more on social media in this IMS blog:
Photo-sharing Site as Library Tool : A Web-based Survey
peer-reviewed article for Digital Library Perspectives: https://mc.manuscriptcentral.com/dlp
opportunity to user to develop a sense of ownership over the library resources.
Photo-sharing sites already have taken sharp inroads into the field of teaching-learnin encouraging a shift from teacher-led approach to user centred engagement (Kawka, et al,2012).
Introducing photo-sharing sites and integrating with other social networking sites, libraries are now making their web presence outside the “traditional web platform”. With facility of online managing and sharing of digital images, photo-sharing sites enable users to get remotely connected with others and interact with comment links. Photo-sharing sites that are commonly being used by libraries are Flickr (www.flickr.com), Instagram (instagram.com), Pinterest (in.pinterest.com), Photobucket (photobucket.com), Picasa (picasa.google.com), SmugMug (www.smugmug.com), etc (Bradley, 2007; Kroski, 2008; Salomon, 2013).
The results showed that blog and RSS are among the mostly used applications and web 0 applications are associated with overall website quality, particularly to the service quality.
Stvilia and Jörgensen (2010) suggests that controlled vocabulary terms may be
37 complemented with those user generated tags which users feel more comfortable with for information The study also reflects a growing interest among the user community to be involved in “social content creation and sharing communities in creating and enhancing the metadata of their photo collections to make the collections more accessible and visible”.
page 7-8.
2.1 Steps to increase accessibility to photo-sharing sites a) Improve visibility: To make photo-sharing sites of the library easily visible, a direct link to library homepage is essential
p. 9 2.2 Purposes of using photo-sharing sites a) Organising library tour
b) Community building
c) Tool for digitisation
d) Grabbing the users at their own place
e) Integrating Feeds with other application
f) Displaying new arrivals : Newly added books
g) Sharing news & events and publicize library activities
h) Archives of exhibits
i) Portal for academic and research activity: Photo-sharing sites may serve as platform tofoster teaching learning activity, particularly for those who may use these image resource sites for academic purpose
j) Experimentation : Being a relatively new approach to users service, these tools may be introduced on experimental basis to examine their proper utilisation before final implementation
k) Miscellaneous : Public library can reach out to the community physically, offer service to the traditionally underserved, homebound or people with disability, implement programmes to include marginalised section of the community and showcase its mobile outreach efforts in photo-sharing sites.
page 12-13
Before going to integrate photo-sharing site, a library should set the strategic objectives i.e., what purposes are to be served. “Purpose can provide clarity of vision when creating policies or guidelines” (Garofalo, 2013, p.28). The above discussedrange of purposes may help librarians to develop better understanding to makeinformed selection of photo-sharing utility and the nature of images to be posted through it. Goal setting should precede consideration of views of a sizeable section of all library stakeholders to know beforehand what they expect from the library.
• Once the purposes are outlined, a library should formulate policy/ guideline for photo-sharing practices, based on user requirement, staff resource, available time component and technological support base. Policy offers a clear guideline for the users and staff to decide the kind of images to be posted. A guideline is indeed essential for the optimum use of photo-sharing site. It also delineates the roles and responsibilities of the staff concerned and ensures regular monitoring of the posts. Policy may highlight fair use guidelines and allow re-use of images within the scope of copy-right.
• A best way to start is integrating an app, involving simple design with fewer images and let users be familiarized with the system. During the course of development more and more apps may be added, with more images to be posted to serve variety of purposes, depending on the institutional resource and user demand.
• Accessibility to photo-sharing site largely depends on its visibility to the audience. Icon of photo-sharing utility prominently located on website will increase the presentation of its visual identity. Library may set links to photo-sharing sites at home page or at drilled-down page.
• Being an emerging technology, photo-sharing site needs adequate exposure for optimum usage. Annotations associated to photo-sharing site will give an idea about the online tool and will guide users to better harness the application.
• Photo-sharing sites allow images to be organised in a variety of way. Categorising image resources under various topical headings at one location will improve resource identification and frees one from extensive searching.
• Regular posting of engaging images to photo-sharing site from the library and follow- up will attract users to tag and share images and strengthen community involvement with active user participation.
• “Social and informal photographs” of library staff will make them more approachable and strengthen patron-staff relationship.
• Library should seek user comments and suggestions to improve current photo-sharing application and to incorporate fresh element to library service provision. User feedback may be considered as a tool to evaluate the effectiveness of existing photo- sharing practices.
• To popularise the effort, usual promotional media like physical and online signs/ displays apart, library may use social media marketing platforms like blogs, Facebook, Twitter, etc., and increase awareness of photo-sharing tools.
• Imparting technology training may develop necessary knowledge; improve skill, and change the attitude and mindset of library professionals to handle issues related to using this web-based powered-tools and repurpose existing accessibility settings.
• To provide quick link to photo-sharing site from anywhere in the web, a library may use add-ons / plug-ins to embed image sharing tools.
• Photo-sharing site may be implemented to satisfy multiple approach options of users. A section of users use photo-sharing site to have a glimpse of the newly arrived documents, highlights of catalogue, rare books, etc. Some others may use it to find images of historical importance with context. New users may find it attractive to pay
p. 1 definition of social media for libraries
six primarytypes exist: “collaborative projects, blogs, content communities, social networking sites,” and two types of virtual worlds: “virtual game worlds, which ask users to follow the rules of the game, and virtual social worlds, wherein users can behave without rules in almost any way they like” (Kaplan and Haenlein, 2010: 59) it is not that I disagree with such definition, but i wish there was a “door” mentioning “flexibility” and “necessity to reassess” what social media is every year, 3 year, 5 years
p. 2 definition what is strategic planning
identify the needs of your target audiences,
identify the ways in which you can meet those needs, and
identify ways to respond confidently and proactively to changesin those needs.
Where the organization is
Where the organization should go
How the organization can get there (McNamara, 2011)
It must be:
Flexible
Based on data
Maintainable
Regularly cared for
covers and confirms my notes to the SCSU library use of its social media:
p. 83 ask uncomfortable questions
in planning, we must be prepared to ask, critically consider and answer questions that make us uncomfortable (not only that I was not let to ask questions, I was ousted from any body that was making decisions regarding social media. I was openly opposed and rebuked for asking why 3 reference librarians will keep the passwords to the account for the library SM)
p. 83 Communicate
If your team communicates honestly and thoroughly, then positive feelings and advocates for your social media endeavors will grow. In the span of 6 months, I had to ask three times where are the notes of the social media committee kept and eventually i will receive an answer, which in it nebulous and apologetic form was practically not an answer.
p. 83 Don’t rush to conclusions
Satisficing often works, but it can also lead to conclusions that are less then optimal. In the fall of 2013, I had to fight an overwhelming majority opposing my proposal that social media needs to include student representation, since SM is about dialog, not broadcasting (see page 86) and the current staff and faculty see SM as another form of broadcasting. In the span of six months, by the summer of 2014 library staff and faculty had fallen in the other extreme, letting one single student run all library SM. That student did/could not have understanding of the scope and goals of the library resulting in satisficing.
p. 84 aim for consensus, but don’t require it Consensus was the leitmotiv of the dean; it failed in general, and it failed in SM.
p. 84 get an external reviewer
p. 84 value and celebrate small success
a strategic plan will be realized through a series of small actions, not one or two pivotal plots.
p. 84 create accountability
p. 86 maintain a consistent tone and brand
visual and tone based consistency. This library DOES maintain consistency by posting Instagram pictures of people covering their faces with books, so part of their face compliments a face on cover of books. It is done by other libraries and it would have been cute and original if not overdone. If the SM activities of a library consist mostly of such activities then the “branding” part definitely is hurt. Yet, the faculty in this library vehemently adhere to “let’s see what other libraries are doing,” but does not understand that it needs further conceptualizing to figure out how to transform into “brand.”
p. 86 capitalize on the strengths of social media
“in many cases, business and libraries use SM exactly as they use their websites: to push content. This has been the main criticism from the start: the three reference librarians holding the passwords to the SM account were using Facebook as a announcement board and kept dormant the other accounts. The resolution of the library faculty who was called to arbitrate the argument with these three librarian: “I don’t understand very well Facebook.” The interim dean, who, subsequently had to resolve this dispute: “I don’t use Facebook.”
p. 87 Metrics
Analyze and tweak plan
measuring success is about maximizing time and efforts, not about laying blame for shortcomings or failures. this applies to daily tasks and responsibilities and shuffling time, but when the organization does not have a clear overarching goal and clear strategy how to achieve it, then issues must be raised up. which leads to:
p. 92 Plan for conversation
the inclusion of conversation. incorporate your patrons as primary content creators (not appointing just a single student worker to broadcast)
p. 92 use SM as an assessment or feedback tool
p. 93 plan to monitor your brand
if you decide to start watching these types of mentions, you’ll want to consider whether you’ll adopt a passive or an active role in responding to them.
The Roll app will help you make sure your images are the best they can be. The Roll analyzes your photos, rates them on a zero to 100 scale, and adds keywords for easy search (much like Google Photos).
The Roll has more features than I have time to write about it here. Just do yourself a favor and check it out. Your visual content will thank you.
Tuurnt is a social media app and platform following in the ephemeral footsteps of Snapchat. Giving users 24 hours to respond to photos and videos, Tuurnt turns regular visual posts into social events where participation and contribution from both known contacts and public users is encouraged.
Yubl’s success can be attributed to not only the highly detailed interface, but the three main areas of the user experience. “Private” is for one-on-one or invite-only group, ‘Public’ is an open forum across the entire social network (including brands and celebrities), and ‘Explore’ is for searching and finding other users such as brands and celebrities.
Quik allows users to create stylized videos with just a few taps on their mobile devices. Once your video is done, you can post directly to your social media accounts through Quik. my note. compare Quik to other video editing free tools for mobiles: https://blog.stcloudstate.edu/ims/2016/01/21/video-editing-for-mobile-devices/
The app bridges the gap between your phone and computer, and, as Gizmodo explains, “automatically sends all your phone notifications over to your computer in the form of little windows.
